Online dating is the best way to meet people and choose the right partner.

Specialised websites, apps, and video chats eliminate shyness, lack of free time, and geographical barriers.

Artificial intelligence has simplified the choice of partners and improved the search for compatibility between people.

However, dating apps have certain problems, which give “room for growth.”

Problems with using dating apps

The prototype of today's dating sites and apps was email. You could install a photo on your avatar and chat with other users in the most primitive format. In 1995, Match appeared as the first “serious” site for finding partners. It attracted millions of people and became the start of the development of the industry.

Today, dating apps come in various formats; websites, mobile content, etc. You can search for friends to chat with, partners for intimate meetings, or conversations based on common interests.

However, dating resources are imperfect and have disadvantages:

• Registration seems lengthy and inconvenient: A user cannot be anonymous for moderators. Therefore, when creating a profile, you will indicate personal information such as phone number and email. Confirmation of data takes some time. Sometimes, additional verification is required.

• Safety is questionable: Although providing confidential information to third parties is voluntary, no one is safe from profile hacking. Therefore, personal photos, phone numbers, and other data can become vulnerable to hackers.

• Difficulty finding a partner: Standard dating app algorithms work poorly in terms of compatibility. That is, the user meets people at random or responds to requests from uninteresting chat partners.

The main problem with dating sites is the "blind date." The chat partners do not see each other, and the text messaging can be uninformative. In the profile, you can post old or other people's photos, and tell something that does not really exist about yourself.

Role of artificial intelligence

“Dating apps are probably one of the best areas to use some of the AI ​​technology,” — the founder of Cleo Capital, Sarah Kunst, shared her opinion on Forbes. Her point of view is similar to the decisions of many developers of online dating resources.

For example, the owners of the well-known company, Match Group, which has developed many dating services, invested $30 million in AI innovation. According to CEO Bernard Kim, Match Group specialists are working on new products and unrealistic ideas.

What is the benefit of AI for dating apps?

1. Improved search by interests and preferences: Artificial intelligence considers the user’s wishes and selects the best options for dating.
2. Matching: Similar to search by interests, AI relies on the similarity of preferences, taking into account age, geolocation, and gender parameters.
3. Overcome shyness: The robot will help you start communication right up to writing your first message to the lady or starting a conversation on a highly specialised topic.
4. Learning ability: AI learns according to the initial tasks. That is, if the bot is created to search for compatibility, then it will constantly improve, search and find the best options for matches. Machine learning always adapts to software requests and increases the accuracy of data processing.
5. Quality moderation: Robot moderators are emotionless and work 24/7. They strictly follow the given parameters, making the content better.

However, there are still problems with implementing AI in dating apps. The abundance of deepfakes, voice imitation, and the use of generated photos on dating sites partially discredit bots.

Practical use of AI in dating

In 2019, the streaming movie service, Netflix, released an unusual Korean drama — the series “Heart Signal.” The plot is built around artificial intelligence introduced into everyday life. The series is about a mobile app that notifies the user that there is someone within a few meters who has feelings for them. Perhaps, such software may appear in real life soon.

Cybersecurity companies, Kaspersky and Inner Circle surveyed single women and men in the UK. Almost the entire audience surveyed welcomes and uses ChatGPT for communication on dating platforms. Interestingly, 45% of respondents admitted that they were ready to enter into a relationship with a virtual partner — a robot generated by AI.

Researchers from the Pew Research Center found that dating sites are used by people of different age groups. Aaron Smith, an employee of the company, says that online dating with AI bots is currently relevant for everyone, including 18-year-old applicants. However, dating sites were once ridiculed and considered the domain of losers.

Using video chats as an alternative

Implementing AI into a dating app hasn't eliminated all the disadvantages. Online video chat has become the best alternative to chatting sites.

Here is why:

• you see your chat partner;
• you can evaluate external data and manner of communication;
• you can look for a partner among the many options offered by random videochat, while visually assessing each applicant.

Online videochat has the speed of selecting the right partner. The algorithm offers different options for your requests and allows you to switch to other people instantly.

Variability of choice is the main advantage of live videochats. For example, the well-known service to talk to women CooMeet offers real live ladies and optimally matches up pairs between representatives of the opposite gender. In MeetMe online video, chat you can give virtual gifts, and in Bazoocam — broadcast. The mentioned dating services are moderated by AI and offer protected content.

Artificial intelligence is the future of online dating

Video format with random partner selection, random chat for an intimate show, or choosing a friend based on interests. Such tasks are solved in the best quality by artificial intelligence implemented in video chats. A person fulfils their desires, finds a partner anywhere in the world, and becomes truly happy.