3 AWESOME Link Building Tools For 2023

In Search Engine Optimization (SEO), link building plays an important role in driving organic traffic. To do that, you need a good foundation, on-page SEO, and content. You also need to provide a good user experience (UX) to make all of these effective.

Now, there are three things you need to excel at for your business to thrive. It’s basic but it’s just as important: quality, relevance, and authenticity. But in the modern day, there’s more emphasis on succeeding there. Low-quality and spammy link building won’t cut it anymore.

Hence, we can say that great link-building is often associated with great marketing. If you understand this, then that’s one step ahead of your competitors already. But the challenge is overcoming the technical aspect of link building. For example, how do you promote your products without being too promotional and spammy?

To achieve great link building, some tools are necessary and we’ll talk about those below. We’ll also talk about backlinks and how they work with your link building strategies.

Improving Your Strategies with the Best Backlink Software

Backlinks, also called inbound links, are links in one website that takes you to the page of another site. Greatly recognized by Google’s algorithm, they’re deciding factors that can put your website at the top of search results. 

And you can use the best backlink software to help you get started and achieve those goals.

These tools have so much utility to offer you so you can build on your marketing strategies. Using these tools offers you much utility to build marketing strategies. However, when it comes to SaaS backlinks, you definitely need professionals to help you with that and link building tools are also necessary to develop an array of high-quality backlinks. Choosing the professionals for link-building services can be challenging with so many options available. UppercutSEO stands out as a provider of high-quality link-building services. They are dedicated to managing your Google rankings from start to finish with a highly professional link building approach.

The best link building tools or link builder software will help your business have better SEO. Without further ado, let’s talk about how these backlink and link builder software improves your strategies further.

1. It Helps Build Your Brand Authority

Being able to get links from popular websites is great for your SEO efforts because they also build brand authority. Think of it this way: when your gourmand friend recommends a restaurant, you don’t question it. That’s because they already have this reputation as a reliable source of restaurant recommendations. And when you tell others this information, citing your friend as the source, they won’t question you either.

The same logic applies when you have reputable sites linked to your article because Google already recognizes them. And since you used reputable and reliable sources, Google will deem that your information is also reliable. 

According to statistics, 50% of users will choose a brand that appeared more than once in search results. To them, that result was credible in Google’s eyes, especially since it appeared more than once. And backlink software will help tell you which links are high quality.

2. Your Directory and Resource Links Stay for the Long Term

The internet is a constantly growing source of information and it’s here to stay for a long time. Hence, high-quality backlinks help you form directories that will drive traffic to your website for years.

Think of a business that sells luxury items that has a directory of all manufacturers. For a long time, consumers looking for luxury items will encounter that business’s link. When they click it, they’ll land on the website and may convert into sales for the business. The link can keep attracting visitors long-term and produce a profit.

3. It’s an Opportunity to Build New Relationships

Good content can attract eager followers and clients and a backlink can help them learn more about you. This can then lead to them joining your newsletter or following your social media. They can become avid followers and consumers of your content and products in the future.

In that case, the best backlink software can help you track the websites making use of your links. You can make data-based decisions and reach out to reputable websites for better backlinks.

What Are the Top Link Building Tools?

1. Ahrefs

Ahrefs has the world’s largest backlink index and is a link-building software for SEO professionals. It has several features that go beyond link building, like a keyword research tool and rank tracking. They also have a content explorer and technical SEO site audits which can come in handy.

But even if it’s meant for SEO pros, non-technical people can also use Ahrefs easily. They have this feature called “Link Intersect” that lets you see which sites link to your competitors. But you need to keep in mind that someone who links to your competitors doesn’t necessarily link to you.

2. Linkody

Linkody is a user-friendly backlink tracker and one of the cheapest link building tools you’ll find on the market. Its “Top Pages” feature helps you see the pages that get the most links. This is a helpful feature for reverse engineering whatever is working for a competitor. You can also use it to double down on the tactics working for you.

Linkody may not be one of the top three link building tools, but it’s a great pick for beginners in SEO. They also offer a 30-day free trial so you can see how well the software goes with your needs.

3. Buzzstream

Buzzstream is an outreach platform that helps you stay organized and scale your link-building campaigns. It’s a better option over spreadsheets and random Gmail inboxes. The software is good for tracking and managing campaigns effectively across different projects.

Their flexibility is the bread and butter of the software which makes customizing campaigns easier. You can create customizable fields for each stage of a project to keep track. It helps you filter and analyzes data easier during the project which is effective in teams.


It’s no exaggeration to say that SEO breathes life into an online business and keeps it breathing. With excellent link building, you can keep your business afloat because of organic searches. More than that, your business can succeed because of enhanced and professional SEO. Your website can end up on the first page of Google, hence generating organic traffic.

Top backlink and link building tools can help you achieve that with their wide array of features. They help you gather, organize, and track data for your projects and business. You can also keep an eye on your competitors and what links they’re using for their content.

Business is essentially an information war so all of these tools are stepping stones to gaining as much info as you can. And with that, you can march towards dominating the competition within your industry.