Packaging baked goods is not a daunting task when you know what kind of material you will be using for the boxes. There are tons of materials and dozens of design ideas your business can use for the packaging to give a distinctive look to the brand. If you are starting a small business or already running a business but looking to add your own touch to the packaging, read this blog.
1. Choose a Durable Packaging Material
The first thing you need to pick in retail packaging for baked goods is a robust material. Whether you are selling cookies, cupcakes, macarons, scones, sourdough bread, etc., you need high-end packaging that can keep the goods safe. Let’s have a look at a few packaging materials you can choose for your baked goods packaging:
● Kraft
Kraft is a lightweight and eco-safe packaging material that most bakery owners use to package their baked goods. Even when people are hosting dinner parties at home, they use Kraft paper bags to keep the items safe and fresh. You can use this material to make the boxes or small paper bags, depending on the type of products you are packing.
● Cardboard
Cardboard is another eco-safe packaging material that you can use for packing these goods. Cardboard is better at keeping the products safe from external factors such as dust and water than Kraft. You can use different thicknesses of cardboard to make the boxes as sturdy as you want when shipping to distant places.
● Plastic
Plastic is one of the most used materials for packing baked goods. Most of the time, cookies are packed in different types of plastic bags. You can use cellophane bags with holographic film for a beautiful effect. Or you can choose Mylar bags, as they can keep the cookies and other items completely safe from external factors.
2. Offer Different Packaging Styles
Offering customized packaging to customers means you get to pick different packaging styles. While each style has the same primary concern, to keep the items protected, these different styles can enhance the visibility of your brand and products. Whether you are packing something with fresh buttercream on top or something like a plain cake, these different styles can help in keeping the items secure. Let’s have a look at different types of packaging styles you can use for your products:
● Pillow Boxes
Several sweet treats, like chocolates in small sizes and even macarons, can be packed in pillow-shaped packaging. You can make a pillow box packaging durable enough to keep the sweet treats secure during the supply chain. Adding a window to these boxes will let customers have a look at the products before finalizing the purchase.
● Gable Boxes
Gable boxes offer a beautiful house-roof structure with handles that are used to easily pick up the boxes. You can pack cakes and pastries in these boxes. Choose various colors for your gable boxes to give a distinctive look to the packaging and your brand.
● Mylar Bags
Most bakery owners use Mylar or cellophane bags because they keep the baked goods safe from external factors like dust, water, pathogens and bacteria. There are different styles of Mylar bags you can use for your products, like resealable pouches or zipper bags.
● Paper Bags
More customers are choosing sustainable packaging because it gives them a chance to reduce their carbon footprint. With customized paper bags, you can hand out fresh cookies and other baked items to customers. You can choose different sizes for the paper bags.
3. Create a Unique Brand Identity with Custom Packaging
Custom packaging allows brands to express themselves with a unique touch and to attract more customers. With custom packaging you can stand apart from the competition and drive better sales. Choosing custom packaging means deciding the material and then choosing the perfect designs, colors and finishes to make your boxes more visually appealing. You can use the following packaging finishes on your boxes:
- Use matte finish to give a reduced color vibrancy and keep the boxes safe from smudges
- Choose embossing finish to give a raised texture to the visuals on the packaging
- Pick the holographic finish and give a rainbow sheen to the designs
- Use foiling on the designs or your brand’s logo for a visually appealing effect
4. Add Parchment Paper Around the Baked Goods
Use a parchment or waxed paper around the baked goods to keep the boxes or bags safe from getting greasy. Stained boxes aren’t a good look for your brand, as it can be considered ugly. This is why parchment paper is added inside the boxes before placing the baked goods. You can add your brand’s logo to the parchment paper as well.
5. Use Food Safe Dyes for the Designs
Countries are now putting sanctions on the use of toxic dyes when packing food items. This means that your brand needs to use food-safe dyes when designing your packaging boxes. Customers are more likely to choose packaging that has food-safe dyes and eco-safe materials. Adapt to changing consumer demands so that your business can stay relevant and get more recognition in this fast-paced market. Choosing plant-based dyes on your packaging will give an elegant appearance.
Keep Your Baked Goods Fresh and Safe
Choosing durable and personalized packaging boxes will ensure that your baked items remain safe during shipping. You can ensure a robust brand identity with the help of custom packaging. Ensure your designs are printed with food-safe dyes to avoid any legal battles. Keep your customers happy by offering them fresh and undamaged goods in durable boxes and bags.