Softeon, the only tier-1 warehouse management system (WMS) provider focused on optimising warehouse and fulfillment performance to increase operational efficiency, announced today that B dynamic Logistics, a rapidly growing Australian 3PL specialising in B2B, B2C, and big and bulky fulfillment, has selected Softeon Warehouse Management System.

In line with its mission of Making the Customer the Hero, B dynamic Logistics selected Softeon’s WMS to enhance the customer experience through faster onboarding speed, flexible system integration, and operational agility and scalability.

Softeon’s configurable platform complements existing technologies by offering advanced fulfilment capabilities and real-time adaptability to diverse customer needs. This strategic move reflects B dynamic Logistic’s commitment to giving customers greater choice, seamless integration with their systems, and a logistics experience designed around speed, reliability, and growth.

“Our strategic partnership with Softeon is a key step in future proofing our business, enabling us to deliver greater flexibility, scalability, and innovation in the technology solutions we provide to our customers,” said Mangala Siriwardhane, CEO, B dynamic Logistics.

A key factor in B dynamic Logistics’s decision was Softeon’s proven strength in the 3PL space, along with advanced capabilities such as labour management, billing management, the in-built customer portal, and enablement tools like Softeon’s Elastic Communicator (EC), Warehouse Execution System (WES) and UI Composer. These tools will empower B dynamic Logistics to respond to customer requirements while maintaining high service levels across B2C and cross-sector fulfillment, a priority for their next phase of deployment.

“As we continue to scale and commence our automation journey, we need a WMS partner who can support our rapid growth to broader markets and provide best-in-class cross-sector capabilities out of the box,” said Suranthe de Silva, CIO, B dynamic Logistics. “Softeon brings deep 3PL expertise, as well as the ability to configure and adapt to our customers’ needs in real time to provide a seamless customer experience. That was a game-changer for us.”

B dynamic Logistics will implement Softeon in partnership with Extolla, a strategic Softeon partner providing global technology capabilities with local expertise across Australia, New Zealand and Southeast Asia. Extolla’s local implementation team and support played a key role in B dynamic Logistics selecting the Softeon WMS.

“It’s my pleasure to welcome B dynamic Logistics as a Softeon customer in Australia and New Zealand. As we do with 3PLs around the globe, we look forward to helping B dynamic Logistics achieve new levels of agility and deliver exceptional value to their customers,” said Scott Gillies, Vice President & Managing Director, ANZ, Softeon. “B dynamic Logistics is exactly the type of innovative, forward-thinking logistics provider we look to partner with, and we’re excited to support their growth through the power of Softeon’s WMS technology.”

In addition to B dynamic Logistics, Softeon currently supports multiple customer sites across Australia and New Zealand, with additional implementations currently underway. Together, this provides a strong foundation of local experience and further momentum for Softeon’s continued growth in the region.