Today, Haypp is sharing key achievements from its Sustainability Report, reinforcing the company’s mission to accelerate the transition from smoking to tobacco-free nicotine products while encouraging industry standards for quality, transparency, and environmental responsibility. With sustainability at the core of its strategy, Haypp leverages its position as a global market leader to set industry standards and drive safer, more informed, and more responsible nicotine consumption.

Leading Sustainable Innovation in a Rapidly Growing Category

The company continues to champion the global transition towards smoke and tobacco free nicotine products. Throughout 2025, Haypp has intensified its focus on using its position as a market leader to drive product quality and sustainability standards through the supply chain. As part of this commitment, 100% of all new nicotine pouch products launched since 2024 were tested to ensure compliance with Haypp Group and relevant product standards, marking a significant milestone in reducing the information gap about these novel products for consumers and regulators. Haypp is committed to using its unique position to ensure this rapidly evolving category develops responsibly and sustainably.

Advancing Supply Chain Sustainability and Emissions Transparency

A major leap forward in 2024 was the enhanced ability to map climate emissions across its transportation network. For the first time, the company successfully gathered emissions data from a majority of its carriers and last-mile delivery partners, enabling a clearer picture of its logistics footprint. This progress marks an important step toward full emissions mapping across the company’s transport chain, an effort that has continued throughout 2025. Every new supplier engaged by Haypp also undergoes screening under the company’s Business Partner Code of Conduct, ensuring consistent sustainability performance across the value chain.

Packaging Efficiency Improvements

In line with Haypp’s focus on resource efficiency, the company installed a new packing machine at its Texas warehouse during 2024. The upgrade increased packing efficiency and reduced material use per order, supporting the company’s long-term ambition to further decrease the cardboard volume required as customer orders scale.

A Commitment to Raising Industry Standards

Markus Lindblad, Head of Legal and External Affairs at Haypp, said: “As the global leader in consumer insights within our field, we are uniquely positioned to influence and support the development of more sustainable products and services throughout the supply chain. Our ambition is to make sure that our growth can help positively influence the evolution of the nicotine pouch category towards a responsible and sustainable future.”