In June, highstreets have seen the most shoppers since the beginning of the pandemic.

 

Richard Willis comments on what retailers have learnt as consumer behaviour continues to evolve, and why shopping is no longer just a process of acquiring goods – it’s a social experience.

 

“The scale in which people returned to stores shows that shopping is certainly more than just a process of acquiring goods; it is a social experience, a leisure pastime – one that will never cease to exist but must alter as consumer behaviours evolve.  

 

“Retailers have learnt the importance of brick-and-mortar for long-term business performance and will continue to enhance the store experience with increased digital capabilities. Ultimately, retailers must be prepared to offer unified commerce experiences, exceptional customer service and compelling product assortments for a robust level of footfall to continue.”