Marketing strategy varies greatly depending on the industry. So, if your company is in the HVAC or heating industry, online school methods will not work for you at all.

That is why investing money and effort in the right actions from the beginning is essential.

This article will tell you everything you need to know about HVAC marketing strategy.

Features of HVAC Company Marketing

Corberry Digital Marketing has extensive experience in various campaigns, so we reached out to them for some insight. They willingly shared interesting facts about promoting HVAC companies.

The most important feature is the geo-referencing of the company. Even if we are talking about a network business, promotion should still be in accordance with the physical location of the company. Without taking this factor into account, the budget will be spent ineffectively. 

The second feature is the importance of offline methods. Now, most specialists are focused on promotion on the Internet. This is certainly important, but the specifics of climate control equipment allow the use of traditional advertising methods.

It is also worth considering the high competition in the industry. This means that simply telling potential clients about your company is not enough. You must stand out. Therefore, HVAC companies must choose a competitive advantage around which to build a strategy. This could be price, speed of service, or even expertise.

Key Points of Digital Marketing

Now that you understand the specifics, we can move on to specific steps. Working in these directions will be most effective and will bring you the maximum effect.

SEO Optimization

Of course, this is where it all starts. Without this step, moving on to the following stages is useless. And the first thing you need to remember is the importance of adapting to geo-specific queries. Therefore, be sure to use keys indicating the city in which you work. It is also necessary to use the potential of Google Maps so that your company gets into the search results for the desired city. It is also essential to consider the seasonality of the business and use appropriate words.

Technical optimization of the site is also very important. A user will not wait for a long page loading time, and such a client will simply go to competitors. Broken links and other technical flaws have the same effect. Therefore, at the first stage, put the site in order.

Content Marketing

We have already written earlier that you need a competitive advantage. This can be your experience in the field. Create valuable and engaging content and form a positive perception of your brand in the audience. The form can be absolutely anything, from articles and manuals to videos. The main thing is that you feel organically in this format.

Email Campaigns

It is also a great marketing tool for the HVAC company. And here there are several aspects to consider.

• Include interactive elements in your newsletter. Interaction with the material increases the effectiveness of the message and can provide useful information. An excellent option for such engagement is surveys.
  

• Track customer behavior and use dynamic content. Your email campaign will be much more successful if users see the information in your newsletters that they are interested in.
  

• Make a special offer exclusively for subscribers. Everyone loves to receive gifts, and here, you also add the element of being chosen, which increases loyalty.
  

Traditional Offline Marketing

Due to the specifics of HVAC companies, traditional methods have not lost their relevance for them. Therefore, include several offline directions in your strategy.

Printed Products

The first thing that immediately comes to mind is leaflets with advertising. There is nothing wrong with them, but it is important to format them correctly. First, do not make a typical mistake, and do not type a link to your site and social networks. No one will type them manually. Instead, use QR codes that can be easily scanned.

Unconventional methods also increase efficiency. For example, instead of leaflets, you can make beautiful fridge magnets. There is less chance that they will be thrown in the trash. Also, think about the distribution location. New areas where people are just getting their homes organized are preferable.

Billboards and Banners

It is a great way to attract customers and increase brand awareness. And in this area, pay attention to the following factors:

• location in a busy place;
  

• simplicity of design and explicit content;
  

• attractiveness of the offer.
  

If you fulfill all three conditions, then even one billboard will bring you new customers.

Partnerships with Local Companies

People are so arranged that they trust personal recommendations more than advertising. Therefore, if you enlist the support of companies from related industries, it will be great. These can be companies offering various utility services, construction companies, etc. Very often, people consult with them and ask to recommend this or that company. At the same time, such advice is treated with great trust.

TV and Radio Advertising

TV commercials are losing their relevance as many people no longer watch TV. But radio will always remain a favorite entertainment in cars. Therefore, you can launch an advertising campaign on a local radio station. It will positively impact brand recognition and increase the number of customers.

Cold Calling

Many companies do not use this tool, and in vain. It can be helpful if properly organized. However, this method can require significant costs. In addition, it is pretty labor-intensive. Therefore, if you have a well-built strategy with other tools, you can skip it.

Conclusion

When building a strategy for promoting a company’s HVAC, it is vital to take into account its features. Otherwise, it will be a waste of budget. Digital promotion tools are the most effective. However, traditional methods should not be forgotten either. In any case, it is essential for you to immediately determine the feature that distinguishes the company. And then build the entire strategy around it. If you lack experience, you can always turn to professionals who will develop an action plan and help you implement it.