Manhattan Associates Inc. (NASDAQ: MANH) today announced that Pacsun, a leading youth fashion retailer, has successfully deployed Manhattan Active^® Point of Sale (POS), a cloud-native in-store sales and service solution that empowers associates to merge digital convenience with personalised retailing.

Following a five-month project start to pilot phase, Pacsun rolled out Manhattan’s POS solution across 300 plus stores in just eight weeks. Mobile checkout capabilities eased long in-store lines, while unified inventory management, powered by RFID integration, supported seamless fulfilment across Instagram, Amazon, TikTok and Pacsun’s own channels. During peak holiday season, Pacsun achieved record breaking revenue and streamlined operations, with 40% of online orders being fulfilled via stores, optimising inventory proximity, labour capacity and shipping costs that reduced logistics expenses by 25%.

Stores are now critical drivers of retail differentiation, with industry research showing unified commerce strategies that capitalise on physical locations can increase customer lifetime value by 1.5x, boost average order value by 15%, and elevate loyalty by 70%. With Manhattan Active POS live across Pacsun’s entire store footprint, associates now benefit from capabilities like intuitive workflows that streamline returns and endless aisle functionality that convert out-of-stocks into digital orders, allowing Pacsun’s experiential stores to also serve as robust service and fulfilment hubs. This agility will turn post-return purchases into a revenue driver, with in-store upsells increasing during exchanges.

“Manhattan’s POS is a game-changer,” said Shirey Gao, Pacsun’s chief digital and information officer. “Unified commerce means one transaction, one checkout, whether a customer buys online, returns in-store, or accesses inventory from any channel. Store associates adapted instantly, turning challenges like oversold items into opportunities. During peak demand time, real-time analytics helped us resolve unified orders 50% faster, safeguarding our customer relationships and securing our strongest holiday season yet.”

Manhattan Active POS merges clienteling, mobile checkout, and omnichannel fulfilment into a single app. Part of the industry leading Manhattan Active^Ò Omni suite, it unifies catalogue, cart, and fulfilment data to empower associates as brand ambassadors.

“Pacsun’s success underscores how stores thrive when unified with digital,” said Stewart Gantt, executive vice president, Professional Services. “Our POS solution isn’t just a tool. It’s a growth engine that turns every interaction into a loyalty-building moment, whether a customer starts their journey on TikTok or in a fitting room.”

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