Winmore & Transporeon align on Bringing Data-Driven Pricing Insights to European Transport Markets


Winmore, the leader in tender management pricing and process optimisation, and Transporeon, a leading transportation management platform, today announced a new business cooperation agreement . Transporeon’s Market Insights data will be directly available to logistics service providers and carriers within the Winmore platform, delivering competitive intelligence about lane-level pricing strategies and, enabling higher win rates and increased operational efficiency.

Transporeon Market Insights supports logistics service providers and carriers with accurate and in-depth intelligence into European transport markets, trade lanes and their development, from a high-level overview to detailed information on a postal code level.

The addition of Transporeon’s data within Winmore’s tender management and RFP solution will further help 3PLs, forwarders and carriers accelerate and optimise their pricing processes by aggregating pricing data and insights into structured, well-defined workflows. Commercial teams can qualify the right bids, compete in the right lanes, gain invaluable insights on the lanes they win (and lose) and accelerate time-to-value of awarded business.

“With this integration, we are providing carriers and logistics service providers with the transparency they need to benchmark against their proposed selling levels and make informed pricing decisions at a lane level,” said Christian Sorensen, managing director, Winmore’s European operations. “We are delighted to be partnering with Transporeon to provide our customers with this additional value.”

Transporeon, a Trimble company, provides modular applications that power a global network for more than 150,000 carriers and logistics service providers, and 1,400 shippers and retailers with an integrated suite of best-in-class sourcing, planning, execution, monitoring and settlement tools.

“Our carrier community is critically important to Transporeon, and this agreement demonstrates our commitment towards transforming the way companies move, manage and monitor freight in a world in motion,” said Christian Krull, sales director, Market Intelligence, Transporeon.

“As the industry fluctuates, strong commercial partnerships will be important for supporting clients and business objectives with real-time technology solutions,” he concluded.