4 Business Functions You Can Outsource & Their Benefits


Are you looking for an effective way to run your business? If yes, you may want to outsource some of the company’s functions. This is a business practice of finding the assistance of third-party companies to complete specific tasks.

There are numerous benefits to outsourcing some of your business functions. It can improve your efficiency, cut costs, and give you more time and focus on your company’s core competencies and operations. Additionally, it’ll allow you to hire only a few internal workers.

That said, here are various business functions you can outsource and their benefits:

1. Marketing

Marketing is necessary for the growth and success of your business. It refers to the practice of sending advertisements to your potential customers. This helps promote the awareness of your company. As a result, you’ll gain more leads and increase business revenues.

Although you can work with your business’s internal marketers to promote your business, outsourcing such a function is a good idea. This involves hiring marketing agencies to develop and manage your business promotional campaigns. The selection of your business marketing services majorly depends on the promotional strategies you want to create. This is because the various advertising companies provide different promotional services.

Therefore, you need to be very careful when choosing your marketing partner. For instance, if you want to enhance the visibility of your business website online, you need to hire a B2B SEO agency. On the other hand, if you aim to increase your brand’s engagement rate, you must find a content marketing firm. But luckily enough, most marketing firms have all the promotional services under one roof.

There are several benefits of outsourcing your business marketing function. For instance, it can help save money as you won’t need to hire many permanent workers. This helps reduce your labor costs, thus saving money. You can also gain a competitive edge in marketing through outsourcing the marketing function. This is true since these firms are experts in advertising. Therefore, they can advise you on the most effective tactics you can implement to connect with more customers and stay on top of the competition.  

2. Information Technology

Leveraging the power of information technology (IT) is essential in running your business. It involves using computers and other modern tools to create and share information. It’s one of the best ways to enhance the efficiency of business operations. 

Like marketing, you can also consider outsourcing your business IT functions. This involves working with a company such as IT consulting services in Dallas that offers managed IT services or on-demand services.

You may want to outsource your business IT functions for various reasons. For instance, the company hired will help with any technical issue with your computing systems. These could be troubleshooting a problem or even updating your software. 

Another benefit of finding IT services is to help enhance your business’s cybersecurity strategy. Most professional IT providers are also technological gurus. Therefore, the right company will work on your cybersecurity strategy to enhance your online security business.  

There are several managed IT services. However, not all of them can effectively work on your business needs. It’d be helpful to go the extra mile of searching to find the most suitable service provider.

3. Customer Service

Another critical business function you may want to outsource is customer service. It refers to contracting a call center company to engage with your clients. The hired company will be dealing directly with your customers by making calls, responding to emails, or chatting with customers.  

There are several benefits of outsourcing your business customer service. For instance, it helps promote the experience of customers. It ensures no customer calls go unanswered.  

Sometimes you might not provide the expected customer experience if you work with internal workers. In most cases, permanent employees work only during working hours. Therefore, they can’t continuously engage with customers.  

On the other hand, customer service companies work 24/7. They’ll likely engage with all your customers. This goes a long way in enhancing clients’ experience and satisfaction. 

4. Accounting

Lastly, you may want to outsource the accounting function to grow your business. Accounting is a complex process and can consume much of your time. Therefore, outsourcing accounting allows you more time to manage your company. Furthermore, the company hired will take full charge of managing your financial data and preparing final business accounts. Accounting includes a lot of back-office tasks such as listing and recording. Hiring a back-office support solution will help alleviate a significant burden from your shoulders. You can check out other services that require back-office solutions here: https://apexcallcenters.com/

One specific accounting function that is great to outsource is Payroll, especially if you work with independent contractors or remote workers overseas. This will not only simplify the process but will also prevent financial problems.

Another benefit of outsourcing business accounting is to prevent fraud. This is true since most company fraud occurs due to the lack of suitable chief financial officers. Outsourcing the accounting function allows you to access competent chief accounting and financial officers to save the company money.


As you’ve seen in this article, there are various business functions you can outsource. However, you must work with the right firms. Any service provider you select should be registered with the government. In addition to that5, make sure you hire experienced firms.


Author Bio

Erick Johnson is an independent advisor for SMEs. He loves sharing his experience to assist business owners in enhancing their revenues. During his free time, Erick plays hockey.