With rapidly changing consumer behaviour, supply chain disruptions and inflation, retailers need to make faster decisions to meet customers’ demand. That’s why Alnatura, a German retailer and producer of organic food, digitally transformed its space management capabilities by upgrading to SaaS with Blue Yonder Category Management solutions to meet the demands of modern commerce and evolving consumer needs. The project was implemented on time and under budget by Strategix, a Blue Yonder partner.

Alnatura operates 153 supermarkets in 74 cities in Germany, selling over 1,300 different organic foods under its brand. These products are also sold through Alnatura’s trading partners in 14 countries across Europe. In the fiscal year 2022/2023, Alnatura had a turnover of 1.149 billion euros net, with a growth of +2.3% compared to the previous fiscal year. In 2024, the company received two awards from the German Sustainability Prize Foundation. Alnatura tackles all aspects of sustainability, including fair partnerships, commitment to greater animal welfare, support for organic farms, and climate protection, with a focus on customer satisfaction and loyalty. Alnatura made the strategic decision to migrate its Blue Yonder Category Management solutions to the cloud in order to upgrade its cost structure, increase supply chain resilience, and enhance agility.

“Excellence in category management is crucial for delivering value to our customers, and Blue Yonder provides leading-edge technology, best practices and expertise that we need to excel,” said Tim Pfeiffer, department manager, Sales Floor Optimisation, Alnatura. “Additionally, we were very pleased by the methodology and project management applied by Strategix in migrating our existing Blue Yonder solution to the cloud. We look forward to continuing our strategic supply chain transformation journey with Blue Yonder and Strategix.”

By upgrading to the SaaS-based Blue Yonder Category Management solutions, Alnatura will leverage new capabilities and expects to achieve the following benefits:

Gain greater flexibility all through the category management processes.

Achieve service continuity with an always-on, everywhere approach.

Reduce total cost of ownership with continual innovation and faster-to-value implementations.

Unlock new capabilities as they become available to continue improving its space planning strategy.

Improve insight to enhance the customer experience and keep customer satisfaction at the highest standards.

“We take pride in supporting Alnatura’s innovation journey. Migrating the Blue Yonder Category Management solutions to the cloud has enabled Alnatura with the necessary agility to keep up with customer demand, market disruptions and constant business change,” said Gael Ramaen, corporate vice president, Retail, Blue Yonder.