Email marketing has changed dramatically in recent years. With inboxes flooded with promotional messages, brands using Klaviyo need more than static emails to capture attention and drive conversions. That’s where interactive emails come in.

By incorporating interactive elements, brands can increase engagement, boost conversions, and enhance customer experience—all without users ever leaving their inbox. But how exactly are Klaviyo users implementing interactivity to get these results?

In this article, we’ll explore:

✅ The rise of interactive email marketing

✅ How Klaviyo brands use engaging elements to drive more sales

✅ Real-world examples of high-performing interactive emails

✅ Best practices for optimizing interactive emails for conversions

Why Interactive Emails? The Shift in Consumer Behavior

Gone are the days when simple text-based emails were enough to keep customers engaged. Modern consumers expect brands to interact with them—not just talk at them.

Key Stats That Prove Interactive Emails Work

🔹 73% more engagement than static emails (Litmus, 2024)

🔹 300% higher click rates when interactive elements are added (Campaign Monitor)

🔹 44% of consumers say they’re more likely to purchase from brands that personalize emails with interactive content

Put, interactive emails aren’t just fun—they’re effective. And Klaviyo’s advanced automation and segmentation tools allow brands to take full advantage of them.

Let’s explore how brands use Klaviyo’s interactive capabilities to increase engagement and drive revenue.

How Klaviyo Users Are Driving Conversions with Interactive Emails

1. Add-to-Cart & Browse Abandonment Quizzes

🛍️ Example: Skincare Brand’s Abandoned Cart Quiz

A DTC skincare brand was struggling with abandoned carts. Instead of a standard reminder email, they added an interactive skin assessment quiz inside their Klaviyo email.

❝ Is this product right for you? Take a 2-minute quiz to find your perfect match! ❞

🔹 Results: 35% increase in cart recoveries & 50% higher engagement

🔹 How to Implement in Klaviyo:

• Use Typeform or Outgrow to create the quiz
• Sync results with Klaviyo’s dynamic segmentation
• Follow up with a personalized recommendation email

2. Live Product Demos & GIF Showcases

📢 Example: Fashion eCommerce Brand’s Interactive Lookbook

Instead of sending a static promotional email, a fashion brand embedded an interactive image carousel inside their Klaviyo email. This allowed customers to swipe through different outfit styles directly in their inboxes.

🔹 Results:

✅ 42% higher CTR

✅ 19% increase in add-to-cart actions

🔹 How to Implement in Klaviyo:

• Use animated GIFs or AMP-powered carousels
• A/B test with static vs. interactive designs
• Personalize product recommendations based on past browsing behaviour

3. Spin-to-Win & Interactive Discount Offers

🎰 Example: Fitness Brand’s Gamified Welcome Email

A fitness brand saw declining open rates in their welcome emails. They tested a spin-to-win wheel where subscribers could get exclusive discounts.

🔹 Results:

✅ 300% increase in first-purchase conversions

✅ 60% boost in engagement

🔹 How to Implement in Klaviyo:

• Use Justuno or Privy to create gamified pop-ups
• Sync with Klaviyo for automated unique discount codes
• Trigger a follow-up email for those who don’t redeem their offer

4. Embedded Product Reviews & Social Proof

⭐ Example: Home Decor Brand’s Interactive Review Section

A home decor brand wanted to increase trust and reduce return rates. Instead of static testimonials, they embedded clickable customer reviews directly inside their Klaviyo emails.

🔹 Results:

✅ 29% higher purchase rates

✅ Better engagement with product pages

🔹 How to Implement in Klaviyo:

• Use Yotpo or Okendo to pull real-time reviews
• Create a “Click to Read More” button leading to product reviews
• Follow up with a post-purchase email requesting a review

5. Interactive Event Countdowns for Urgency

⏳ Example: Beauty Brand’s VIP Sale Countdown

A beauty brand used a real-time countdown timer inside their VIP sale email. The timer dynamically updated with the remaining sale time, creating urgency.

🔹 Results:

✅ 24% increase in purchase urgency

✅ 15% higher sales during the promo period

🔹 How to Implement in Klaviyo:

• Use Sendtric or CountdownMail to embed live timers
• Personalize urgency with customer-first names & last browsed items
• Create a one-click checkout button inside the email

Best Practices for Using Interactive Emails in Klaviyo

Want to add interactivity to your Klaviyo emails? Here’s what you need to know:

✅ 1. Optimize for Mobile First

Over 60% of emails are opened on mobile. Test every email in Klaviyo’s preview tool across devices.

✅ 2. Keep Load Times Fast

Large images & GIFs can slow emails down. Keep total size under 100KB for better performance.

✅ 3. A/B Test Everything

Test static vs. interactive emails using Klaviyo’s A/B testing feature to see what works best.

✅ 4. Ensure Accessibility & Compatibility

Not all email clients (like Outlook) support advanced interactivity. Always provide a fallback version.

✅ 5. Use Professional Klaviyo Email Marketing Services

If you’re serious about maximizing conversions, work with Klaviyo specialists to build high-performing email campaigns.

Final Thoughts: Should You Use Interactive Emails in Klaviyo?

Absolutely. Interactive emails are no longer optional—they are necessary for brands looking to drive engagement, increase revenue, and stand out in crowded inboxes.

Investing in professional klaviyo email marketing services for brands serious about scaling can ensure that your campaigns are optimized, mobile-friendly, and conversion-focused.

If you’re ready to increase conversions with interactive emails, consider partnering with experts specialising in Klaviyo marketing.