Is Shopify the Best eCommerce Website Platform?


Choosing the right ecommerce platform for your business is a critical decision that can significantly impact your online success. This choice depends on various factors, including your specific business needs, budget, technical expertise, and long-term goals.

Among the many options available, Shopify stands out as one of the most popular and widely used ecommerce platforms. But is it the best choice for you?

In this article, we will explore Shopify’s strengths and potential limitations to help you determine if it aligns with your business objectives and requirements. Understanding what Shopify offers – and what it doesn’t – will be crucial in deciding if it is the right fit for your ecommerce needs.

Strengths of Shopify

Ease of Use: A Cornerstone of Shopify’s Appeal

One of Shopify’s most significant advantages is its user-friendly design, making it easy to set up and manage an online store.

User-Friendly Interface

Shopify’s easy-to-navigate interface is designed with simplicity in mind, allowing even those with limited technical skills to create and customise their online stores effortlessly. The sign-up process takes just minutes, and Shopify guides users with clear, concise instructions through each step, from choosing a template to syncing product inventory. The admin dashboard is clean and well-organised, centralising all critical tasks and offering easy access to key functions such as creating pages, customising layouts, adding products, managing inventory, and processing orders. The user-centric design streamlines handling multiple tasks and enables users to automate repetitive tasks and optimise their workflow. Shopify’s mobile app also provides on-the-go access, allowing store owners to manage their business from anywhere.

Drag-and-Drop Functionality

Shopify’s drag-and-drop functionality simplifies the customisation process, enabling users to design their online store without writing any code. Elements like product images, descriptions, buttons, and banners can be easily rearranged, saving time and empowering users to create a professional and unique store that reflects their brand identity.

Scalability: Powering Growth with Shopify

Shopify is designed to support businesses at all stages, from small startups to large enterprises, ensuring that your online store can grow alongside your business.

Suitable for Small Businesses and Large Enterprises

For small businesses, Shopify offers straightforward tools and features perfect for getting started. As businesses expand, Shopify provides the necessary resources and support to handle increased traffic, larger product catalogues, and more complex operations. Large enterprises benefit from Shopify Plus, the platform’s enterprise solution, which offers advanced features like custom checkout experiences, higher levels of support, and greater API access.

Various Plans for Business Growth

Shopify’s tiered pricing plans cater to businesses at different growth stages, providing a clear path for scaling up. Starting with the Basic Shopify plan, users get all the essential features needed to run a small online store. As the business grows, upgrading to the Shopify or Advanced Shopify plans unlocks additional functionalities like professional reports, lower credit card rates, and more advanced shipping options. For businesses experiencing significant growth, Shopify Plus offers a tailored solution with greater customisation, dedicated support, and enhanced performance capabilities. The benefit of this approach is that businesses can start small and scale up seamlessly without needing to switch platforms or undergo major overhauls.

App Ecosystem: Extending Shopify’s Capabilities

Shopify’s extensive app ecosystem, offering thousands of plugins and integrations, allows businesses to extend their store’s functionality to meet specific needs. Shopify ensures there is always a solution at your fingertips.

Extensive App Store

With over 4,000 apps available, Shopify’s App Store offers tools to enhance various aspects of your ecommerce experience, from marketing and SEO to inventory management and customer service. The app store includes both free and premium options, catering to different business needs and budgets.

In addition to Shopify’s native apps, the platform supports plugins from third-party developers, expanding customisation possibilities. For example, the Essential Countdown Timer Bar app creates urgency and drives conversions.

Wide Range of App Categories

Shopify’s app store provides a diverse selection of tools essential for managing an ecommerce business. From SEO enhancement to marketing automation and inventory management, Shopify offers apps to streamline and optimise various aspects of your online store.

Marketing and Sales Tools

Email marketing apps help create targeted campaigns and automate customer communication. Social media integration apps connect your store with popular platforms, facilitating seamless product sharing and driving traffic. Marketing analytics apps offer valuable insights into your campaigns, allowing you to refine strategies for better results.

Analytics and Reporting

Shopify’s analytics and reporting tools provide detailed metrics on sales, customer behaviour, and conversion rates. These insights enable you to monitor performance and make data-driven decisions, helping you identify opportunities for optimisation.

Streamlining Operations

Inventory management apps track stock levels, automate order fulfillment, and synchronise inventory across multiple sales channels. Order tracking, shipping, and returns management apps simplify logistics.

Enhancing Customer Experience

Live chat apps offer instant customer support. Personalised product recommendation apps improve product discovery. Review and rating apps build trust and social proof. These tools help create a seamless and engaging shopping experience that encourages repeat business.

Custom Solutions

When existing apps don’t fit your specific needs, Shopify offers custom app development options, allowing you to create solutions tailored to your unique requirements and workflows.

Design Options: Elevating Your Shopify Store

Shopify offers a wide range of professional, mobile-responsive themes that can be easily customised to match your brand identity without extensive technical expertise.

Wide Range of Professional Themes

Shopify provides an extensive selection of free and premium themes, ensuring a unique, polished, and attractive storefront. These themes are mobile-responsive and designed for a great user experience, catering to various industries and aesthetic preferences. They offer clean layouts, easy navigation, and fast loading times. Shopify regularly updates its theme library to keep your store looking fresh and modern.

Customisable Templates and Themes

Shopify’s intuitive drag-and-drop editor and Liquid programming language enable both basic and advanced customisation, ensuring your store’s design reflects your unique style and brand identity. You can change colours, fonts, and page layouts, or add custom features like product recommendations or customer reviews to enhance the shopping experience. As the saying goes, “First impressions last”, and with Shopify’s design capabilities, you can make sure your first impression is a lasting one.

Payment Processing: Shopify’s Seamless Solution

A critical aspect of any ecommerce platform is its ability to handle payments efficiently and securely. With its robust payment processing features, Shopify excels in this area.

Integrated Payment Gateway: Shopify Payments

Shopify Payments simplifies the payment process by eliminating the need for additional setup and third-party accounts. It supports a wide range of payment methods, including major credit cards and digital wallets like Apple Pay. Additionally, it integrates with over 100 other payment gateways, including Amazon Pay, ensuring convenience and a smooth, secure checkout experience for customers worldwide. The platform also supports a lot of international currencies and languages, allowing you to cater to a global audience and provide a localised shopping experience that can boost your international sales.

No Transaction Fees with Shopify Payments

While other platforms may charge a fee for each transaction, Shopify waives these fees if you use their integrated payment gateway. Using Shopify Payments can lead to substantial savings for businesses with high sales volumes.

Customer Support: A Pillar of Shopify’s Excellence

Shopify is renowned for its exceptional customer service and support resources.

24/7 Customer Support

Shopify offers round-the-clock customer support via live chat, email, and phone, ensuring seamless operation of your business without interruptions. Whether you have questions at 3 am or need assistance on a holiday, Shopify’s support team is there to provide quick, personalised, and effective solutions.

For tailored assistance, Shopify provides access to Shopify experts – specialists who offer customised support and services to help maximise your store’s potential. For instance, Shopify experts from Fourmeta UK can aid with custom development, marketing strategies, and more, ensuring your unique needs are met with this on-demand support service.

Extensive Documentation and Community Forums

Shopify offers a comprehensive library of tutorials, guides, and step-by-step instructions to facilitate easy navigation of the platform. The Shopify Help Centre serves as a valuable resource for users of all skill levels, offering detailed articles on a variety of topics.

Additionally, Shopify’s community forums provide an excellent platform for collaboration, where users can exchange ideas, seek advice, and share solutions. This fosters a grassroots network of support and continuous learning, equips users with ample resources for troubleshooting issues, enhancing their skills, and optimising their businesses. With Shopify’s comprehensive support system, addressing problems swiftly becomes easier, aligning perfectly with the adage, “A stitch in time saves nine”.

Security: Shopify’s Commitment to Safe eCommerce

Shopify prioritises security with a range of features designed to protect your business and customers.

PCI DSS Compliance: Secure Transactions

Shopify maintains full compliance with the Payment Card Industry Data Security Standard (PCI DSS), ensuring the highest standards for payment security. PCI DSS compliance guarantees that all transactions on your store are securely conducted, safeguarding sensitive customer information from breaches and fraud.

SSL Certificates: Encrypted Checkout

Every Shopify store includes an SSL certificate, encrypting data transmitted between the store and its customers. SSL encryption, signalled by the padlock icon in the browser’s address bar, is essential for protecting personal and payment information during checkout.

Reliable Hosting

Shopify’s robust hosting infrastructure ensures reliable uptime and performance, keeping your store accessible to customers at all times. Automatic backups provided by Shopify further safeguard your store’s data, offering peace of mind against potential data loss due to technical issues.

Advanced Fraud Detection

Shopify integrates advanced fraud detection tools to help you mitigate fraudulent charges. These tools analyse transactions for suspicious activity, alerting you to potential risks and minimising costly chargebacks, thus safeguarding your revenue.

Two-Factor Authentication and Content Delivery Network

Shopify offers two-factor authentication for account login, adding an extra layer of protection beyond passwords. Additionally, Shopify utilises a built-in Content Delivery Network to distribute content globally, enhancing loading times and fortifying against cyber threats like DDoS attacks.

Shopify provides a secure and reliable payment infrastructure, ensuring that all transactions are protected. With robust security measures in place, both you and your customers can trust that sensitive payment information is handled with the utmost care.

Potential Limitations of Shopify


Monthly Subscription Fees

Shopify’s subscription-based pricing model requires a monthly fee for access to its services, which include hosting, security, and website builder tools. While offering good value, these fees can accumulate and impact profit margins, especially for small businesses. Here are some of the solutions:

Shopify Starter: $5 per month, adds ecommerce functionality to an existing website.

Basic Shopify: $32 per month ($24 if paid annually), suitable for small businesses but lacks some advanced features.

Shopify: $92 ($69) per month, includes essential ecommerce features like gift cards and professional reporting.

Advanced Shopify: $399 ($299) per month, offers advanced functionality such as calculated shipping rates and advanced reporting.

Shopify Plus: Starts at $2,300 per month, designed for large enterprises with robust features like wholesale channel management.

Some critical ecommerce features are only available on higher-tier plans, potentially compelling growing businesses to upgrade sooner than anticipated, which can strain early-stage ventures.

Beyond subscription fees, additional expenses may arise from using paid apps, premium themes, and add-ons. While Shopify offers many free themes and apps, advanced or niche options often come at a cost. Premium themes can range from $100 to $500, and specialised apps typically have their own monthly fees, significantly increasing the overall expense of running your online store.

Transaction Fees with Third-Party Gateways

Using a third-party gateway might be preferable if you operate in regions where Shopify Payments is not supported or if you require specific payment methods available only through certain third-party gateways. However, Shopify charges transaction fees on sales processed through third-party gateways, in addition to the fees charged by the gateway itself (e.g., PayPal or Stripe). These fees vary depending on your Shopify plan:

Basic Shopify: 2.0% per transaction

Shopify: 1.0% per transaction

Advanced Shopify: 0.6% per transaction

For example, a $100 sale on the Basic Shopify plan using PayPal incurs a $2 fee from Shopify, plus PayPal’s fees. Although competitive, these fees can impact profit margins, especially for high-volume merchants. Businesses with tighter budgets may find these costs restrictive.

Workarounds and Recommendations

To manage costs effectively, carefully consider your design needs and budget before opting for paid themes and apps. Balancing functionality with cost will help you customise your store without overspending.

To avoid transaction fees, use Shopify Payments, Shopify’s integrated payment gateway. Benefits include no transaction fees, simplified financial management, and an enhanced checkout experience. However, this ties you to a single payment processor, which might not suit all businesses.


Need for Coding Knowledge

Shopify’s user-friendly drag-and-drop interface is ideal for small business owners without coding skills. However, advanced customisations beyond basic stylistic changes like fonts, colours, and layouts – especially for content-heavy websites – often require coding knowledge in languages like Liquid, HTML, and CSS. This may necessitate learning these languages or hiring a Shopify expert developer.

Limited Flexibility Compared to Open-Source Platforms

Shopify’s closed system offers less control compared to open-source platforms like WooCommerce, which provide full access to the source code and allow extensive customisation, creative liberty, design flexibility, and integration. Shopify confines users to its framework, limiting the ability to code original elements or use certain third-party tools. Substantial changes, such as altering the checkout process or adding unique features, often require additional apps or custom code, increasing costs and complexity.

Workarounds and Recommendations

Choose a theme that aligns with your long-term needs and potential growth. Consider investing in a premium theme for advanced features. Shopify offers 60 minutes of free design support for Basic Shopify plans or higher, which can help with minor customisations. For major customisations, collaborating with a Shopify partner or developer may be beneficial.

Content Management

Limited Customisation and Flexibility

Shopify’s built-in content management system (CMS) allows you to create and publish blog posts, add text, images, and videos, categorise posts, and set up a commenting system. While adequate for simple content needs, it lacks the robustness and flexibility of dedicated CMS platforms like Joomla or WordPress.

For managing a wide range of products or multiple types of content, Shopify’s CMS can feel restrictive. It might not offer the necessary depth and flexibility for complex content structures or workflows, making it challenging to handle extensive content assets effectively. Additionally, it doesn’t support creating custom templates or plugins, which can make content management tedious and unsatisfactory for some users.

Workarounds and Recommendations

To enhance content management, businesses can integrate Shopify with more robust CMS platforms using Shopify’s JavaScript Buy SDK. This allows you to use Shopify’s cart system while managing content with a more flexible CMS.

Additionally, use third-party apps like Blog Studio or DropInBlog to enhance Shopify’s blogging capabilities. Alternatively, maintain a separate blog on platforms like WordPress and link it to your Shopify store to leverage the strengths of both platforms. For businesses with specific content needs, hiring a developer to create custom solutions within Shopify can be beneficial.

SEO Features

Limitations in Flexibility

Shopify offers a range of built-in SEO tools, including customisable meta tags, SEO-friendly URLs, image optimisation, XML sitemap generation, and Google Analytics integration. These features help improve your store’s search engine visibility. However, despite these robust features, Shopify’s SEO capabilities have limitations compared to more flexible platforms like WordPress with WooCommerce. Issues include a fixed URL structure, limited control over redirects, and restricted access to the robots.txt file, which can be a drawback for users with advanced SEO needs.

Workarounds and Recommendations

To mitigate these SEO limitations, consider using SEO apps from the Shopify App Store, such as Plug in SEO or SEO Manager. Additionally, maintaining a separate blog on a platform like WordPress and linking it to your Shopify store can leverage superior SEO capabilities. Hiring a developer to create custom solutions within Shopify can also enhance SEO performance.

Bottom line

Yes, Shopify is worth it. By simplifying the process of setting up and managing an online store, Shopify makes ecommerce accessible to non-technical users, allowing them to focus on sales, marketing, and business growth rather than a steep learning curve. With proper preparation and understanding of its features and limitations, Shopify can be an excellent option for starting or migrating an online business. As the saying goes, “A journey of a thousand miles begins with a single step”, and Shopify makes that first step remarkably easy.