Maximizing Your Instagram Engagement: A Guide


Those who decided to create an Instagram profile for business purposes probably aspire to have a lot of likes, followers, and overall engagement. That’s not as challenging as you may think, however, it requires some time, effort, and dedication.

If you want your profile to be a lot more visible, popular, and concurrently, boost your online presence, then you need to concentrate on organic engagement. This should certainly be one of your priorities. 

That’s something that must always come first if you want your brand to grow. If you notice that your recent posts did not receive enough comments, likes, and shares, then it’s time to take a couple of important steps that will boost your engagement. Want to uncover them? Keep reading then!

Purchase Likes And Followers

It’s no secret that a lot of companies these days turn to Instagram when they want to properly advertise their services and products. That’s because they know how popular this social media platform is.

Even though this may sound superficial, what you need to remember is that people would rather choose a brand that has more followers and likes, than the one that doesn’t have. That’s simply how things work, not only on Instagram but in the world of social media platforms in general.

In a nutshell, everything revolves around likes and followers. Although there are still people who hesitate to do this, a vast majority of marketing experts will tell you that if you buy Instagram likes and followers you will undoubtedly have a higher following rate. Those who continuously gain new followers and likes are always in the spotlight and stay relevant.

The only thing that you need to pay attention to when it comes to this is to make sure that the followers you obtain are not going to leave your profile. In order to avoid this, you need to pick the ones that have a proven track record.

Free Instagram Ig photo and picture

Combine Stories & Stickers

One of the simplest, yet very creative ways to bring a lot of loyal customers is by sharing stories, not just regular ones, but the ones that contain stickers, quizzes, or questions. Luckily, this is something that you can do very fast, with just a few clicks.

According to some reports, stories on Instagram that are the most popular and that promote engagement are the ones that contain the question sticker. Namely, this feature enables you to engage in the conversation with your audience by asking interesting questions and receiving answers from them.

Bear in mind that every single time a follower reacts to the sticker it is perceived as an engagement. That’s how effective this strategy is.

Make An Effort To Engage With Them 

This may sound too obvious, however, that’s one of the most pivotal steps that you can take as far as this is concerned. Don’t forget that people love when they can engage with profiles they follow when their interaction with a particular company/brand isn’t a one-way street.

The point is that your audience wants to be noticed and seen. Consequently, if you want to make that happen, then you should take some time to actually engage with your followers. For instance, if they ask you some questions, leave a comment, or anything else, that’s something that you need to acknowledge.

If you are worried that you will accidentally skip or overlook any comment or question, then you can always use some tools that will show you the comments that you already replied to. As time goes by, and you become more and more popular, you’re not going to be able to answer every single question.

However, that doesn’t that you should give up on making an effort. Make sure to respond to some of them, or if you do not have enough free time on your hands for this, then the least you can do is to hit the like button. That’s something that your followers will surely appreciate.

There are a lot of profiles that have a lot of followers (we’re talking millions) that still take time to reply to comments, messages, and questions, so look up to them!

Video Content Is Always Desirable 

What’s generally great about this social media platform (and others in general) is the fact that it allows you to experiment with different types of content, which is always a good idea because that’s something that a vast majority of people are drawn to. 

It’s okay if you posted only pictures so far, however, if you want to take things to the next level, then it’s time to take one step ahead and embrace video content as well. You can do so by either creating shorter, yet engaging videos, or even better making Instagram reels because they have become insanely popular in the past one or two years, or so.

Speaking of videos and engagement, another thing that you can do is to host lives from time to time. Instagram Lives is a great way to spread the word about your company, provide your audience with some more information concerning this, and, at the same time, engage with your followers.

It’s safe to say that videos have become predominant when compared with images. In fact, different reports have shown that over ninety percent of people would rather watch videos than pictures.

That’s exactly why you should include video content in the content that you post on a regular basis.

Free Instagram Tablet photo and picture

Post Your Content At The Right Time

A lot of people think that they can post their content at any given moment, however, that’s not the case. According to Instagram connoisseurs, you should do it at a particular time because that will ensure that your content is going to get a lot of attention and engagement.

So when are you supposed to post it then? Experts suggest doing it between 4 pm to 5 pm EST, 7 pm EST, and 7 am EST.

It’s no secret that the social media world constantly revolves around numbers, likes, shares, comments, and other elements. Therefore, if you want to keep up with them, and simultaneously, be relevant to them, then you need to follow all these tips above.