AI-driven marketing platform RedEye has partnered with global cloud communications provider Infobip to support and scale their multi-channel messaging offering. This partnership will offer RedEye clients greater reach and more effective delivery of their automated communication campaigns across the channels available through Infobip’s CPaaS portfolio. This includes the use of transactional and promotional messaging via SMS, to attract, engage and convert customers into purchasing.

RedEye uses intelligent marketing automation and data-driven strategies to help clients across retail, insurance and leisure industries strengthen customer loyalty and grow revenue. It has chosen Infobip’s CPaaS platform, with the capacity to reach over 7 billion mobile devices and things across the globe, to expand marketing campaign outreach and opportunities for its customers. This means promotional discounts, product notifications, abandoned cart and ‘Where Is My Order’ messages will all be available via SMS.

Paul Adshead, Chief Technology Officer, RedEye, comments: “Our ambition is simple – to help customers deliver best-in-class, strategic messaging campaigns to their customers, across key channels. Partnering with a trusted technology provider like Infobip with such a strong global reach ensures our customers have access to the best tools and channel capabilities to communicate with customers and grow revenue.” 

The second phase of the partnership will see RedEye look to use Infobip’s wider SaaS solutions, including LiveChat, WhatsApp and Rich Communications Service (RCS) solutions, to enable clients to deliver fully branded, interactive messaging.

Karl Johns, Senior Sales Manager at Infobip, says: “The rapid surge of digital transformation over the last few years means customers have greater expectations for a personalised approach to communications. They expect the right message, at the right time, on their preferred channel. It’s a real pleasure working with MarTech leaders like RedEye to help elevate communications and ensure their customer’s customers have the best possible experience when engaging with them. We look forward to expanding our partnership across more conversational and rich channels in the future.”