Considering that businesses in the UK are expected to spend over £780 million on IT services in 2024 alone, deciding which communication specialist can meet your needs is not an easy task. Partnering with an independent reseller offers distinct advantages over working directly with large providers. This is what we refer to as the Channel — a network of resellers, agents and value-added distributors, who sell products and services on behalf of larger providers. Buying from these smaller independents can reap many benefits for SMEs.

Network and supplier independence

One of the most significant benefits of partnering with an independent reseller is the freedom to access a wide range of products and services across the market. Unlike large providers tied to their own networks and offerings, independent resellers can compare various deals and offer unbiased recommendations tailored to your business needs.

This independence ensures businesses are not limited to the services of a single provider, which may not always be the best fit for their unique requirements. Instead, customers can benefit from an unbiased and customised solution that leverages the best options available on the market, ensuring both competitiveness and suitability for their customers.

Superior customer service

Customer service is often a differentiating factor between large providers and independent resellers. Large providers, due to their size and volume of customers, can struggle to deliver personalised support. Independent resellers, however, tend to offer a higher level of customer service, characterised by prompt and efficient issue resolution.

At Crystaline, our Service Level Agreement (SLA), also called the Crystaline Service Promise, guarantees timely assistance, minimising disruptions to your operations. This dedicated support ensures that Crystaline’s clients receive the attention they need, something that can be challenging for larger providers to offer on an individual level. This agreement further ensures reliability and customer satisfaction across all communication services.

Tailored knowledge for your sector

Every industry has unique challenges and requirements, and independent resellers often possess specialised knowledge that allows them to cater to these needs effectively. In contrast, large providers may adopt a one-size-fits-all approach, potentially leaving businesses underserved. By closely analysing your business’s specific needs and objectives, resellers can offer customised solutions that are not only scalable and flexible, but also cost-effective.

This bespoke approach ensures that the technology and services provided will grow with your business, adapt to changing demands of the market, and optimise your operational efficiency, regardless of the size of your business. Additionally, resellers can provide strategic insights and continuous support, helping to align technology investments with your long-term goals, thus driving business success and enhancing employee productivity and satisfaction.

Partnering with an independent reseller offers numerous advantages over working directly with large providers. From the ability to access unbiased, competitive solutions to receiving superior customer service and benefiting from sector-specific expertise, independent resellers are well-positioned to meet the unique needs of your business and deliver bespoke solutions.

For more information on how to enhance your business communication and receive specialised and personal solutions, check out our website here.