1. Add Value to Existing Content

To secure backlinks through link building services, show to content creators how your link adds value to their articles. This approach encourages them to update their content with your link.

Steps to Identify Opportunities:

• Business Roundups: Suggest your business make these collections more comprehensive.

• Blog Posts: Offer infographics to enhance their visual appeal.

• How-To Guides: Provide free tools to increase their utility.

• Reports: Share relevant statistics to reinforce their arguments.

• Resource Pages: Recommend your blog posts to make these pages more complete.
  

Once identified, reach out to the creator with a tailored pitch explaining why your link is a valuable addition. If they find your suggestion compelling, they may cite your link.

Tools and Techniques:

Use Semrush’s Link Building Tool to find prospects.

1. Access the “Prospects” report for potential backlink opportunities.

2. Visit individual URLs to assess their relevance.

3. Add prospects to the “In Progress” tab and connect your email account.

4. Craft personalized emails outlining where your link fits and how it adds value.
   

Track your outreach progress and watch acquired backlinks within the tool.

2. Find and Fix Broken Backlinks

Broken link building involves identifying broken links on reputable sites and suggesting your content as a replacement.

Why It Works:

Broken links diminish user experience, and creators are eager to fix them.

Steps:

1. Use the Backlink Audit Tool to find your broken backlinks or competitors’ broken pages.

2. Identify content on your site that serves as a suitable replacement.

3. Reach out to the site owner, explain the issue, and propose your link as a fix.
   

Example Email:

“Hi [Name], I noticed a broken link in your article on [Topic]. It currently leads to a 404 error. We recently published a similar resource that might be a good substitute. Here’s the link: [URL]. Kind regards, [Your Name].”

3. Leverage Unlinked Brand Mentions

Unlinked brand mentions occur when your brand is mentioned without a backlink. These are opportunities to request a link.

Steps:

1. Use the Brand Monitoring Tool to find mentions of your brand.

2. Filter for mentions without backlinks and with positive sentiment.

3. Export data and upload it to the Link Building Tool for streamlined outreach.
   

Tips for Outreach Emails:

• Thank the publisher for mentioning your brand.

• Politely request a link for attribution.

• Specify where the link should go and provide the URL.
  

4. Get and Replicate Competitors’ Backlinks

Competitor analysis can uncover potential backlinks for your site.

Strategies:

• Acquisition: Convince creators to link to your superior content.

• Replication: Reach out to publications or platforms featuring your competitors.
  

Use the Backlink Gap Tool to analyze competitors’ backlinks and identify opportunities.

5. Respond to Media Requests

Responding to media requests is a quick way to earn backlinks.

How to Start:

• Join platforms like Connectively to find relevant requests.

• Provide accurate, timely responses to maximize your chances of being featured.

• Creators often credit contributions with a backlink.

6. Engage in Digital PR

Digital PR generates online media coverage, earning valuable backlinks.

Examples:

• Announce company news or creative campaigns.

• Use tools like Prowly to build a media contact list and distribute press releases.

7. Create Link Bait

Link bait is content that naturally attracts backlinks.

Characteristics:

• Useful for writers and readers.

• Optimized for search engines.

• Difficult to replicate.

Tips:

• Develop tools, data, or resources that others want to reference.

• Share content on social media, email newsletters, and relevant communities.
  

8. Collaborate with Partners

Leverage business relationships to earn backlinks.

Examples:

• Vendors listing your business on their site.

• Publishing case studies or testimonials.

• Promoting joint ventures through collaborative campaigns.
  

9. Recover Lost Backlinks

Lost backlinks may be recoverable with a friendly follow-up.

Process:

1. Use the Backlink Audit Tool to find lost links.

2. Investigate the reason for removal (e.g., site changes, outdated content).

3. Reach out to the creator with a polite request to reinstate or redirect the backlink.

10. Build Your Brand

A strong brand identity encourages organic backlinks.

Strategies:

• SEO: Rank prominently in search results.

• Social Media: Build connections and visibility.

• Content Marketing: Create high-quality, shareable content.

• Guest Blogging: Publish authoritative posts on relevant sites.

The more links you earn, the easier it becomes to get more through growing authority. Use tools like Semrush’s Link Building Tool to scale your efforts effectively.