Packaging can make or break your brand. This is the reason why brands pay utmost attention when it comes to product packaging.

There are endless packaging styles available in the market, but only a few ensure secure shipping. Consumers are more likely to buy from a brand that invests in packaging.

There are many ways packaging can help transform your brand. Just like brands research the market before launching a new product, they research consumers’ favorite type of packaging and reasons behind it.

Before looking at the reasons to choose tuck boxes, let’s look at what these boxes are.

What Are Tuck Boxes?

Tuck boxes, as the name suggests, tuck themselves inside the packaging box. These boxes have flaps on the top side that offer either one or more flaps. These flaps are folded inward to ensure maximum protection.

Most brands use tuck boxes for secure packaging as these boxes can keep the product safe even when they are upside down. You can get your tuck boxes made from different materials.

1. Choose the Material of Your Choice

Decide which material you want for your tuck boxes. While the most common material for these boxes is paperboard, it is not the only material that you can use for your tuck box packaging. Here are some materials that you can try:

Paperboard

One of the most common packaging materials is paperboard. This material is lightweight and can save a lot on shipping costs. Choosing paperboard packaging means you are also getting eco-friendly tuck boxes. This technique can attract people and possibly convert them into customers.

Cardboard

Many brands use cardboard packaging for their custom tuck boxes because they are better at protecting the products than a regular paperboard. The cardboard box has more thickness than that of a paperboard, and also an eco-friendly option.

Kraft

You can use kraft for your tuck boxes if you want a sturdier option than paperboard. Kraft is also an eco-friendly and lightweight material. Boxes made of kraft can provide better protection from external factors such as humidity, moisture, heat, etc.

2. Decide the Right Style

There are many styles that you can choose when using tuck boxes. One good option is to look at the consumer behavior and see which style is preferred more. Here are some styles you can choose:

Reverse Tuck

The reverse tuck has two flaps; one on the top and the other on the bottom. The top flap tucked into the back side of the box while it is attached to the front. And the bottom flap tucks into the front side of the box while it is attached to the back. This style ensures maximum product protection.

Auto Lock

This type of box does not need much time during assembly as the bottom flaps of the box automatically lock in place when you fold them. It saves time and additional cost of glue or fasteners. You can order these boxes if you want to spend less time in packing and more on product development.

Straight Tuck -Tongue Lock

Straight tuk boxes have their bottom and top flaps tucked in the same direction. These boxes are used commonly by different industries. Sometimes, brands use an additional tongue/ catalog lock on the front. It is a slit that is tucked inside the top flap for additional security.

3. Pick Your Favorite Designs

You can explore a variety of designs for your tuck end boxes to increase visibility and improve sales. Research the market and see what is trendy these days. Most brands are using these designs in their packaging:

Maximalism

This design technique works on the principle of more is more. Maximalism means using as much space as you can, on the packaging, to convey your message. It is widely used by different industries.

Minimalism

The opposite of maximalism, this design in packaging means less is more. With minimalism, you can convey your message within limited visuals and words. This gives a peaceful and serene look.

Illustration

Brands are using illustrations in their packaging to attract more customers. You can try this design by researching the market, and analyzing what consumers are looking for.  This design can improve ROI.

4. Factor in the Shipping

Shipping is an integral part of deciding which packaging a brand should select. Brands that ship their products to far off places usually choose tuck end boxes among others. The reason behind this choice is security of the product.

These boxes can keep the product safe and inside the box, even if it’s placed upside down. While it is a good idea to use tuck end boxes for secure shipping, you should pack them in corrugated cardboard boxes. This is a healthy practice as your tuck boxes will remain safe even after package strapping.

5. Try Different Finishes

There are many finishes that you can try on your custom tuck boxes. Most brands use these finishes to enhance the packaging’s appearance, and improve visibility. Here are some of the finishes that you can use on your boxes:

Embossing

If you want certain parts on your packaging to have a raised effect, try embossing. You can give a 3d look to your brand’s name or logo.

Debossing

Debossing means giving a deep impression to certain parts of your packaging. Most brands use debossing to set their product’s name apart on the packaging.

Foil Stamping

Gold or Silver foil stamping on the brand’s logo can give your packaging a royal look. You can use this finish on visuals as well.

Secure Your Products with Tuck Boxes

Tuck boxes can keep your products safe during shipping, and when you can customize these boxes, they can attract customers as well. This is why most brands use this box style with custom designs and colors in their packaging.

You can choose the material and designs as per your brand’s needs and find a good wholesale dealer or packaging manufacturer.