5 SEO Strategies B2B Companies Should Be Implementing

B2B companies need a reliable search engine optimization (SEO) strategy to build a strong online presence. 

But with so many tactics out there, which ones are worth implementing? 

Here are five B2B SEO strategies you can consider:

1. Define Your Market

The strategies for B2B and B2C SEO are similar except for one crucial factor: the target audience. 

Unlike B2C’s audience, B2B’s market is more specific, narrower, and even more complex. Your strategies should attract thought leaders who make tough decisions for their companies. 

That’s why your first SEO strategy is to define the market. 

Who are the people you’re selling to?

An amazing tool to help you with that is the buyer’s persona or a detailed description of your ideal customer based on real data. The persona includes specific information about their demographics and behavior patterns. It also covers your market’s motivations and goals. 

Companies create a persona in different ways, but it usually involves the following:

  • Gather data about your existing customers. The information can come from surveys, interviews, website analytics, and other sources. 
  • Identify patterns and trends. Look for common attributes among your customers. These can include their job title, company size, or location. 
  • Create a detailed profile. Give the persona a name, job title, and other identifying information. Be specific with their demographics and motivations. 
  • Update the persona as new data becomes available. Your target market’s behavior can change over time. Your persona should also reflect these shifts. 

Creating a buyer’s persona can help B2B SEO strategies in the following ways: 

  1. It gives businesses a clear idea of who they’re targeting. 
  2. It provides insights into the keywords your target customers are using. 
  3. It uncovers the pain points and challenges of the persona.
2. Improve User Experience

Google is in the business of making its users happy. That’s why it rewards websites with excellent user experience (UX) with higher search rankings.

But what exactly is UX, and how do you apply it to your SEO? 

UX refers to a person’s overall experience interacting with a product or service. In SEO-speak, it covers everything from website design to content and navigation.

To improve your website’s UX, start by evaluating its design. Ask yourself:

  • Is it user-friendly? 
  • Do people have to search hard to find the information they’re looking for? 

Next, take a look at your website’s content. 

Examine your website’s navigation. 

  • Is it easy to use, or do they get lost among the pages? 
  • Do the links work properly?

Lastly, pay attention to tiny details. For example: 

  • Are your icons consistent and understandable? 
  • How about text size and color? 
  • Do they render well in dark mode?

If you’re interested in improving your website’s overall user experience then why not contact Adam Collins, an expert SEO Consultant? With years of industry experience and a results-driven strategy, his company Ignite SEO can help transform your website, driving traffic, leads and customer conversions. The 12 Week Fast-track can help you see quick SEO results, without signing year-long contracts! Not only will you see an increase in your organic traffic, but your customer conversion rate will also drastically increase. If you’re serious about SEO, then get in contact with Ignite SEO’s team to formulate a unique strategy for your business.

3. Create High-Value Content

Content is still king, but poor quality can dethrone it quickly. And nothing kills it faster than thin, unreliable articles.

The best types of content educate, inform, and entertain in the shortest time possible. After all, your customers are busy people who have little time to waste. 

Create high-value content your target market needs with these approaches:

  • Answer common questions of your target audience. Dive deep into what people are searching for. Then create blog posts, infographics, ebooks, or other types of content that address their topics of interest. 
  • Tap into industry trends. Keep an eye on news stories, social media, and other sources of information to see what’s new and popular. 
  • Maximize current data. Turn your company’s data into something useful, such as a report or an infographic. 
  • Create a mix of evergreen and timely content. Evergreen content is timeless that are consumable even months or years later. News has a shorter shelf life but is interesting. A good mix of both types keeps your site fresh and engaging.
4. Conduct a Regular Site Audit

A site audit is a comprehensive analysis of your website’s health. It covers everything from technical issues to on-page optimization and user experience.

Digital Authority Partners backs regular site audits since they can identify problems holding back your SEO efforts. They can also help you keep track of your progress over time.

You can conduct site audits in different ways. For instance, you can use tools like Screaming Frog. You only need to type your website’s URL and watch it go to work.

These tools generate a list of all pages on your site plus other information. Collected details may include titles, meta descriptions, and H1 tags. Broken links and other technical issues are also covered in an audit.

But the best way to audit a site is to work with an SEO agency. They have the tools and expertise to analyze your website and produce actionable insights thoroughly. They can spot critical mistakes you might miss if you go DIY.

5. Go Beyond Keyword Suggestion Tools

You cannot do B2B SEO without keywords. But many experts get stuck (and sometimes obsessed) with keyword suggestion tools. 

These tools are vital in the research process, but they should not be your only source of keyword ideas. Otherwise, you’ll be missing essential keywords your market is using.

For example, you can generate long-tail keywords with Google’s autocomplete suggestions. You can also analyze your competitor’s websites, look at their targeted keywords, and try to find gaps in their content. 

Another option is to use Google Trends to see which keywords are getting popular. You can then use these terms to create timely, engaging content that helps drive massive traffic.

You can also take advantage of the Google Search Console to get keyword ideas. Look under the “Search Traffic” section and click on “Search Analytics.” From there, you can see which keywords your website is ranking for.

Final Words

SEO is a critical part of any B2B marketing strategy. Your website will get lost in the sea of online competition without it. 

These five B2B SEO strategies can help you get on the right track. Implement them today to improve your website’s traffic, visibility, and overall performance.

Just remember to be patient. SEO is a long-term game. It takes time and effort to see results. 

But you’ll eventually start to see some progress with consistent efforts. You can also outsource your SEO needs to an agency or consultant to save time and get better results.

 

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