A Deep Dive Into How Effective Is SMS Marketing


SMS marketing is an extremely effective way to communicate with your customers. It strengthens customer engagement, works well with other marketing strategies, and is mobile-friendly. In addition, it’s cost-effective and has a higher open rate than emails. What’s not to love here?

In this article, we will further explain the reasons SMS marketing is so effective and how you can use it to your advantage. So, let’s dive in!

It Strengthens Customer Engagement

When it comes to customer engagement, SMS marketing is a powerful tool. It allows you to reach out to your customers directly and connect with them on a personal level. This is important because it helps build trust and loyalty between you and your customer base. In addition, SMS marketing can help you increase sales and conversions by providing customers with timely updates about new products or services. All of this is possible because you can personalize your SMS marketing campaigns to each individual customer. This way, your customers always feel like you’re speaking to them directly.

It Works Well With Other Marketing Strategies

SMS marketing can be used as a standalone strategy, but it works best when used in conjunction with other marketing channels. For example, you can use SMS marketing to drive traffic to your website or social media pages. This can be especially helpful when it comes to SMS marketing for Bigcommerce since it can help you reach a wider audience. Additionally, you can use it to increase brand awareness or promote special events. SMS marketing is a versatile tool that can be used in many different ways to support your overall marketing goals.

It’s Mobile-Friendly

More and more people are constantly tied to their mobile devices. In fact, over 78% of the world’s population owns a mobile phone. This trend is only going to continue to grow, which is why it’s important to have a mobile-friendly marketing strategy. SMS marketing is the perfect solution because it can be easily accessed on any type of mobile device. Even if it’s not a smartphone, as long as the customer has a mobile phone, they’ll be able to receive your SMS marketing messages. This can be extremely helpful if your target audience is composed of elderly people who may not be as technologically savvy.

It’s Cost-Effective

Another great thing about SMS marketing is that it’s very cost-effective. This is especially true when you compare it to other marketing channels, such as TV or radio advertising.

With SMS marketing, you only have to pay for the messages you send out. There are no additional costs, such as airtime or print fees. Additionally, you can reach a large number of people with your SMS marketing campaigns without breaking the bank. This makes it an excellent choice for small businesses or startups that are on a tight budget.

It Has A Higher Open Rate Than Emails

Talk, Chat, Comment, Communication, Dialog, Dialogue

When it comes to open rates, SMS marketing blows email marketing out of the water. In fact, SMS marketing has a 98% open rate, while email marketing only has a 20% open rate. This is because people are more likely to check their text messages than their email inboxes. See it for yourself: when was the last time you checked your email? Now, think about the last time you checked your text messages. Chances are, it was more recent. This is because we’re constantly checking our phones for new notifications. Additionally, SMS messages have a shorter shelf life than emails, which means people are more likely to read them right away. Therefore, it’s more likely that people will see your SMS marketing messages than your email marketing messages.

It Generates Word-Of-Mouth

Finally, SMS marketing can help you generate word-of-mouth for your business. This is because people are more likely to share SMS messages with their friends and family than they are to share email messages. Imagine you receive an SMS while having a drink with your friends. You read it and think it’s funny, so you show it to them. They think it’s hilarious, so they forward it to their friends. This is how word-of-mouth works with SMS marketing. It’s a simple way to spread the word about your business without spending any money on advertising.

SMS marketing is a powerful tool that can be used in many different ways to reach your target audience. It’s cost-effective, mobile-friendly, and has a high open rate, making it an excellent choice for businesses of all sizes. Additionally, SMS marketing helps generate word-of-mouth for your business, which can lead to more sales and customers. So, what are you waiting for? Start using SMS marketing to reach your target audience today!