Amazon today announced it’s annual Prime Day for July, which will be the longest Prime Day ever with 48 hours of deals incoming. Exclusive to Prime members, the retail event will be kicking off on Monday, July 15 and will run until midnight on Tuesday, July 16.

Following today’s announcement,  Anil Gandharve, Senior Vice President & Head, Retail, CPG & Manufacturing at Mindtree, made the following comment :

“Amazon’s news today that its annual Prime Day sale in July will in fact last 48 hours highlights the growing success of the event in keeping consumers engaged for longer periods of time. Previously, the sale has lasted 36 hours and 30 hours the year before.

The success of this seasonal event is in large part due to Amazon’s use of data led insights driven by artificial intelligence that allows for industry-leading personalisation, which keeps each consumer engaged for longer periods of time with a constant feed of suggestions specific to the individual.

Seasonal events like this are no doubt the future of retail as businesses leveraging these digital technologies drive engagement and eventually loyalty to stay ahead of the competition and as a result, digital transformation should be key to every retailer’s strategy both online and on the high street.”