AI technology has made great strides in the last several years. Today, AI can provide human-quality results across a number of disciplines, from legal, to medical, to creative. Although we are nowhere close to AI fully replacing humans in most job roles, AI can already effectively augment human workforce to make us many times more productive.
From Marketing to operations to sales, implementing AI in business environments can cut down on time spent on content generation-focused tasks, improve employee productivity, and enhance customer experiences. It can also help businesses to avoid mistakes and detect potential crises before they occur. With digital tools becoming more responsive, accessible, and cost-effective than ever, how exactly can businesses use them to improve outcomes?
The Multi-faceted AI Skillset
AI is good at understanding content in most languages and professional domains, like conversations and emails, generating new content and media based on specific parameters, or extracting specific information. With these abilities, AI can aid teams when it comes to performing tasks such as composing emails, translating content, writing code, creating graphics, or analysing data.
Enter the AI teammate
Since AI is able to join online team discussions, it is made fully aware of the items surfaced in a meeting and can automate many of the manual follow-up post-meeting activities. For example, AI can create meeting notes, enter follow-on tasks from a meeting into task management apps, or write next steps or thank you emails based on what was discussed. By virtue of attending all team meetings, the AI creates a meeting notes library that is searchable and shareable in the organisation, passively curating an up to the minute knowledge base.
Additionally, if a worker were unable to attend a meeting, they could send an AI participant to attend for them and capture all the key information discussed. As a result, employees are free to focus on productive work or attend to urgent items, while delegating keeping up with team updates to an AI.
Automate mundane tasks
In many industries, AI is being used successfully to replace humans on mundane, repetitive tasks. While this sounds like a potential problem for employees, certainly playing into the fears that AI could take away jobs, it is ultimately beneficial to them and their organisations.
AI automation frees up employees’ time, allowing them to focus more of their efforts on higher-value work. AI reduces manual touchpoints across an organisation’s application ecosystem, moving workflows along, while allowing employees to spend their valuable productive time on things that add the most value to their company. As a bonus, AI-driven automation is less likely to let any relevant information fall through the cracks, resulting in more precise and quicker outcomes overall.
Improve Customer Service
Artificial intelligence could help businesses to assist more customers at a cheaper labour cost. For example, AI could help companies provide customer support 24/7 for their websites in many languages, streamlining any customer problems or queries and giving time back to human employees so they can focus on customers with more complex needs.
One of AI’s advantages over humans is that it can analyse information and make decisions much faster, and with fewer errors, than humans. Customer service representatives can use this effectively to provide more in-depth information to customers during service calls, and to offer callers a personalised and targeted solution to their queries. To empower workers to provide customers with a stronger overall service and reduce burnout and fatigue in the process.
Getting a customer to make a purchase takes a lot of work, but several things can go wrong before that purchase is complete. AI can help businesses to create a smooth, consistent buying process that helps customers find the most relevant products, even helping sales employees to upsell or cross-sell stock, guiding them to make purchases more efficiently. It can also anticipate any problems that may prevent customers from their purchase, before the customer is even aware of them, removing barriers in the purchasing process and resulting in an increased level of sales.
While AI continues to grow more sophisticated and accessible, it will gain even more widespread adoption across industries. It’s not going anywhere, but we don’t need to fear it replacing valuable human jobs. Instead, companies should look to view it as a companion to their human workforce and see its adoption as a way to run their businesses more smoothly, while also improving the daily lives and workloads of the people they employ.