ASOS goes airborne in blow for sustainable credentials


ASOS is the latest household name to take matters into their own hands after flying in clothes to negate the impacts of supply chain delays.

Other brands such as ASDA, Amazon and IKEA have adopted similar tactics. But while this fixes the problems faced by businesses in the short-term, this is by no means a sustainable option for businesses or the environment.

Josh Brazil, VP Supply Chain Insights at project44 made the following comment:

“As supply chain disruptions carry over into 2022, many shippers are turning to air freight to overcome last-minute supply challenges. On one hand air freight does solve short term inventory shortages, but it comes at a monetary and sustainability cost in terms of largely growing carbon footprints. If 2021 has taught us anything, it is to plan far in advance, proactively using data-driven supply chain insights to mitigate last-minute, costly and carbon intensive modes of transportation. With 78% of customers more likely to purchase from companies that prioritise sustainability in the delivery process, the need for complete visibility of global supply chain operations is clear.”