Avetta Announces Two Executive Appointments: Tom McNamara as COO, & Jeff Byal as CFO


Avetta, the leading provider of supply chain risk management software, announced two key executive appointments: Tom McNamara as Chief Operating Officer, and Jeff Byal as Chief Financial Officer.

In his new role, McNamara will lead sales, marketing, the supplier network and professional services. With his experience in building high-performing teams, delivering aggressive growth and leading organizational transformation, he will align Avetta’s employees, processes and systems to match the company’s rapid expansion.

Byal brings 30 years of experience and a high specialization in leading the growth of billion dollar SaaS and technology organizations. Byal will work alongside CEO and President, Arshad Matin, to assist in managing the company’s continuing growth.

“We are pleased to announce these appointments of highly seasoned executives with the experience to assist in guiding our operations through this exciting time of high growth,” said Matin. “Aligning sales, marketing, supplier network services and partnerships under Tom’s leadership ensures Avetta will serve clients and suppliers cohesively in our network as we grow. Likewise, Jeff will work closely with senior executives to ensure financial resilience and appropriate investment in our continuing organic and inorganic global growth.”

McNamara has more than 30 years of professional sales, marketing, business development, solution engineering, client services and account management experience from startups to Fortune 500 companies.  Previously, McNamara was COO and Chief Revenue Officer of construction software leader Viewpoint, where he managed operations for the entire client lifecycle—from marketing and sales to implementation and client support. McNamara also spent almost 10 years at NAVEX Global, where he was Chief Revenue Officer and Senior Vice President of Global Sales. He spent another six years with Associated Business Systems and 12 years at Xerox.

“Avetta is redefining supply chain management services for companies and suppliers post COVID-19,” said McNamara. “The management team is top notch, with experience in building companies during their high-growth stages. I’m excited to add to the depth of the executive team to help the company succeed.”

Byal is a Certified Public Accountant (CPA) and a Chartered Global Management Accountant (CGMA) with more than 30 years’ experience that includes 15 years in the software/IT services industry.  Byal has 25 years’ experience at the CFO/CAO level and brings a wealth of global Merger/Acquisition experience to Avetta along with his senior global financial leadership abilities.  Among his multiple leadership positions, Byal served most recently as CFO for Appriss, a Kentucky-based global company that provides state-of-the-art technology, risk and data-driven analytic solutions for local, state and federal agencies, data & insurance companies, healthcare providers, pharmacies and retailers.

“The team at Avetta has uniquely positioned itself with the global market’s need for much needed supplier compliance software and tools with a market that is ever increasing,” said Byal.  “The opportunity to join Arshad, Tom and the entire Avetta team on this journey to build a durable organization serving the best companies around the globe is something I could not miss out on.”

“We look forward to the contributions of both of these executives in furthering our ongoing mission of supply chain safety, resilience and sustainability,” Matin concluded.

Along with the addition of these two executives and the critical mass of leadership and clients located in Texas, Avetta is opening a second Executive Headquarters in Houston. The expansion is planned for later this year.

Avetta’s technology platform, Avetta Connect™, helps companies worldwide build resilience and continuity in their supply chains – from increasing visibility within the network to ensuring safety and sustainability. The Avetta Marketplace provides suppliers and contractors deep discounts on insurance and safety-related products and services.