These days, link-building is an absolutely critical element of SEO. Without it, sites don’t usually perform well, despite what Google might say publicly about the value of high-quality content. 

The problem is that obtaining these links can be challenging if you try to do it by hand. Agencies can often spend months chasing after unreliable links from webmasters who simply ignore them (or worse!)

That’s where link-building services for agencies come into the picture. These handy outfits already have a network of sites for link placements, so everything is so much easier and faster. 

But which brands offer the best link-building services for agencies? That’s the million-dollar question. 

Fortunately, this post has the answers. We rank who we think are the best link-builders out there for agencies from 1 to 5, allowing you to pick and choose who you want to go with. 

1. fatjoe

fatjoe was one of the original link-building services on the internet, set up all the way back in 2012. Since then, it’s become one of the most respected names in the industry, thanks to its quality placements and ability to stick to Google’s guidelines. 

What’s more, the service is specifically set up for agencies. fatjoe built its entire business model around the idea that SEOs would outsource their content writing and link building. 

Because of this, fatjoe’s services are almost infinitely scalable. Agencies can order as many links as they want and pass them off as their own. Furthermore, agencies can vary the types of placements they use. For example, they can put links along with anchor text in guest posts (which fatjoe calls “Blogger Outreach”), insert them into existing posts (niche edits), or add them to press releases and digital PR. 

fatjoe is appealing because it offers some of the lowest prices for the highest domain authority sites (as measured by Mox) on the internet. It’s possible to get consistent placements on sites with DAs in excess of 70+, making it a formidable way to improve SEO for clients willing to pay high-DA premiums. 

Advantages: 

• Infinitely scalable service with dozens of writers ready to work on projects
• Multiple link-building options for various campaign types, including digital PR
• White-label projects that agencies can pass on to customers as their own work
• White-hat approach to link-building, studiously following Google’s guidelines
• Affordable pricing, even for high-DA sites (as measured by Moz)
• Fast placement, usually within a week or two of placing the order
• Full reporting and links to where the anchor and link appear on the web

Disadvantages: 

• No tailored link placement: fatjoe offers an affordable, “productized” service focusing on volume
• No guarantees on anchor texts

2. Linkbuilder.io

Linkbuilder.io is another contender for the best link-building service for agencies. It’s also been around for quite a long time and has a positive reputation among hundreds of brands. 

What’s nice about this service is the tailored approach it offers. Central to its appeal is its custom link-building process that includes over 20 different link-building strategies that work for multiple websites. 

The agency also only works with the highest-quality websites, and often knows the influencers who run them on a personal basis. Because of this, it is able to place niche content where it’s needed to meet Google’s relevancy requirements, and can prove its efficacy via its tested outreach campaigns. 

Most of the backlinks Linkbuilder generates are high-authority, so it is an option for agencies that want client brands to see rapid results. And it shares analytics and data about its services regularly, allowing beneficiaries to see how its services are helping. 

Linkbuilder believes that backlinks are the number one factor influencing Google ranking. It holds this controversial position because of the success its clients have had when they’ve started taking link-building seriously. 

The company also pushes the boundaries of link-building in ways that many others don’t. Often, it goes the extra mile to ensure that specific links appear on relevant sites, if it feels the effort is worth it for the final outcome. 

Advantages: 

• Leverages big data to inform link-building decisions and ensure it is making the right choice for its clients
• Adopts a meticulous strategy for individual clients, ensuring maximum bang for the buck in their niche
• Continually tests and updates its approach to make sure that it is working

Disadvantages: 

• Will work with agencies, but isn’t set up to cater to them specifically
• Smaller-scale operations may not be set up for larger agencies looking to place bulk orders

3. RiSEO

RiSEO is another link-building service worth considering as an agency. Like fatjoe, it is based in the UK and takes advantage of the legions of skilled writers operating in the English language in that country. 

What’s nice about RiSEO is its “on-demand” link-building services. Instead of locking agencies into a contract, it allows you to buy what you need, when you need it. 

But while RiSEO is freedom-loving, it also believes in offering white-hat services. It goes the extra mile to ensure its links follow Google’s rules (and avoid down-ranking clients). 

Link-building is something that can be challenging to get right. However, RiSEO does all of the manual outreach in-house, providing a streamlined service that allows it to place links on DA-relevant sites within clients’ budgets. All you need to do is stick your name on their work as an agency and charge a markup. 

Advantages: 

• Full and transparent white label reports to ensure new links abide by Google’s linking policies 
• Full customer care for off-page link-building, with assistance during the buying process, and understanding the reports
• High-quality content creation by skilled writers, written to professional or “magazine” quality
• Simplified SEO packages that work for companies and agencies wanting to forward their clients

Disadvantages: 

• No explicit services for agencies 
• No ability to tailor outreach campaigns beyond RiSEO’s in-house relationship-building processes

4. Outreach Monks

Outreach Monks is another option. Based in the US, this link-building service focuses on high-authority links that push search rankings into the stratosphere. 

Outreach Monks is currently a big player in the industry, working with names like BigCommerce, HubSpot, and Freshworks. Unlike some services, it doesn’t focus on volume, but concentrates links on high-value sites proven to make a difference. 

Because of this, its services are more expensive. However, it makes up for this by taking advantage of the non-linear effect of domain authority (DA) on backlink SEO juice. While it charges customers more, it knows that its placements will offer them a better bang for the buck using its methods. 

The downside, of course, is that Outreach Monks focuses its efforts on select industries, including law firms, ecommerce stores, SaaS vendors, and iGaming brands. Therefore, it may not be suitable for agencies with broader client bases that don’t fit into these categories. While Outreach Monks might be the best option for these companies, it isn’t usually ideal for the average firm (most of which aren’t in these categories). 

Advantages: 

• Bespoke service focusing on high-quality articles around anchor texts, and high-DA sites
• Multiple link-building options available, including à la carte blogger outreach links
• Real-time results reporting on a user-specific dashboard
• Experienced team with vast knowledge of the latest industry trends and link-building standards

Disadvantages: 

• More expensive services due to a focus on high-quality content and high-domain authority bloggers
• Specialises in select industries

5. Loganix

Finally, Loganix is another option for agencies searching for high-quality link-building services. This outfit provides some of the most straightforward options on the market, and unlike a lot of agencies, is set up for dealing with other agencies. 

Part of the service’s appeal is its “hands-off” approach to the toughest tasks in SEO. It offers guest posting, niche edits, authority links, brand links, and can work with journalists on newsworthy links/press releases. 

The process for signing up is also fairly straightforward. You create an account, select the services you want, and then place your order. Once the order is complete, you can review it and request revisions if necessary. 

Loganix has a team of managers with six years of experience working for the company. It sets aggressive deadlines for link placements and hires a flexible team that can meet content requirements when necessary. 

It also offers affordable prices. While its costs aren’t quite as low as some providers, it makes up for this in the form of due diligence and ensures that it sticks by Google’s guidelines. 

Advantages: 

• Proactive communication throughout the service delivery process, including check-ins and courtesy calls to see if agencies are happy with the service
• Quick, direct answers to all questions 
• Affordable prices but without cutting corners (which is something that can happen in low-budget services)
• A team of people with proven experience
• Handy dashboard showing new links and links in progress

Disadvantages: 

• No ability to customize links or placements
• Some low domain sites also included in link-building packages

Overall, fatjoe is our choice of link-building service for agencies. It’s specifically set up with their requirements in mind, making it one of the fastest-growing options out there at the moment. So, why not give it a try?