Value creation advisory specialists BML today announced the appointment of digital healthcare veteran, Rupert Novis, as Chief Commercial Officer (CCO).

As CCO, Rupert will be responsible for driving growth and expanding the BML client portfolio, demonstrating the value that BML creates throughout M&A and other transactions, by improving technology integration and operational efficiency.

Rupert brings more than two decades of entrepreneurial experience and successes in product diversification, portfolio development, and geographical expansion. He joins BML from Pulse Strategy, a digital healthcare advisory business. He also previously served as investment director at Simplyhealth Ventures, and director at Kinled, a single-family investment firm.

Rupert joins BML following the appointment of Christel Wolthoorn as Chief Operating Officer (COO) and Charlie Cannell as Chair of the BML Board.

Ben Johnson, CEO of BML said: “Rupert brings deep specialist sector expertise, and proven sales leadership to drive growth throughout BML. This will be critical as we expand our advisory services into new markets, creating value in companies through digital transformation in the legal, healthcare and manufacturing markets.”

Commenting on the appointment, Rupert Novis, Chief Commercial Officer, BML said: “Organisations in many markets are now hunting for specialists that can integrate legacy systems with new technology in order to create huge value – with or without the trigger of a transaction such as M&A. BML has an incredible reputation in this area and I look forward to building on that history.”