Consumer confidence doesn’t mean brands should get complacent


With the lifting of restrictions and warmer summer season, the resurgence in consumer confidence – having risen for the sixth month in a row – should fuel the economy for months to come. That doesn’t mean it’ll be an easy road to recovery – especially with the new Covid variant causing concern.

“Brands need to stay on the ball and prioritise the customer experience. Creating memorable moments for consumers both in store and online, as well as personalising communications with targeted loyalty programmes, can go a long way in making customers feel more appreciated. This will ultimately encourage them to spend with the brand and inspire long-term loyalty.