Crocs Modernises Its Global Retail Technology Platform with Aptos & the Cloud


Aptos, a recognised market leader in retail technology solutions, today announced that Crocs, Inc. (Nasdaq: CROX), a world leader in innovative casual footwear, has deployed Aptos’ customer engagement and merchandise management solutions across its global retail enterprise. With Aptos’ cloud-based retail platform, Crocs benefits from a standardised and modern technology foundation to support retail operations excellence and profitable growth across its 350+ stores worldwide.

Based in Broomfield, Colorado, USA, Crocs is widely known as one of the most iconic footwear brands in the world, combining comfort and style with a value that consumers know and love. Since Crocs was founded in 2002, the brand has sold more than 700 million pairs of shoes, and its footwear currently is sold in more than 90 countries.

As demand for its moulded footwear continues to reach new heights, Crocs is benefiting from a record number of consumers engaging with its brand and purchasing its shoes and JibbitzTM charms.

According to Doug Goehl, Vice President, Global Retail IT and People Systems for Crocs, Aptos technology is playing an instrumental role in delivering engaging and efficient experiences to Crocs’ consumers while also empowering the brand to better understand each consumer and what they want to buy.

“Crocs’ implementation of Aptos solutions is vast, spanning both front-end and back-end systems and extending across our retail stores in North America, Europe and Asia,” said Goehl. “By embarking on this technology modernisation journey, Crocs now has a unified retail platform that allows us to gather deeper insights, enabling the brand to serve our consumers better, deliver the right products to the right stores at the right time, and operate our business in a more profitable, data-driven manner.”

“We have already seen notable benefits from the Aptos rollout, including improved inventory productivity as a result of insights exposed by Aptos Analytics and faster, more seamless checkouts with Aptos POS,” Goehl said. “Our ability to elevate the customer experience also includes the use of Aptos’ mobile POS to interact with customers throughout the store and offer shoppers contactless payment options.”

In addition to Aptos, Crocs partnered closely with retail strategy company Sophelle on the deployment.

In total, Crocs’ technology project with Aptos spans 11 countries (United States, Canada, Singapore, Australia, France, Austria, Netherlands, Germany, South Korea, Japan and China) and the following Aptos solutions: Aptos Store for point of sale, Aptos Merchandising, Aptos Audit & Operations Management and Aptos Analytics.

“Consumers, now more than ever, appreciate authenticity, comfort and brands that encourage self-expression,” said Pete Sinisgalli, Aptos’ CEO. “Crocs has done an outstanding job aligning its brand with these core values and bringing its proprietary footwear to more shoppers around the world. Aptos is proud to support Crocs with agile and modern technology solutions that promote superior customer engagement and differentiation on a global stage.”