Customer Service Recognition Day: Don’t fall at the first hurdle at a time when every customer counts

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Customer service can make or break a business and right now, they can’t afford to risk a poor customer experience.

The focus needs to be on delivering great customer service so brands can differentiate themselves from the competition. For example, personalising communications with targeted loyalty programmes and relevant discount offerings can help bolster sales. When prices inevitably rise as operational costs soar, the real winners will be those that prove their understanding of current consumer needs and adapt their strategies in line with them.

On this Customer Service Recognition Day, it’s also important to remember that a satisfied workforce is much more capable of delivering great service. Businesses need to continue to show appreciation for the customer service staff who ensure customers get what they need, when they need it. Without the right support in place, businesses could fall at the first hurdle at a time when every customer counts.