Dentsu wins Microsoft Agency Partner of the Year & Marketing with Purpose Awards


Dentsu has won the ‘Agency Partner of the Year’ and the ‘Marketing with Purpose Award at the Microsoft Advertising Partner Awards. Running for eight years, the Partner of the Year Awards acknowledge outstanding success and innovation by partners in over 100 countries and in a wide variety of categories and industries.

Dentsu won the agency partner award for going above and beyond to uncover hidden opportunities, innovative strategies, and fresh perspectives that have led to transformative change for their clients and the industry. The marketing with purpose award recognised dentsu’s success across the core pillars of responsibility, values, and inclusion.

“We’re excited to receive two awards from our valued partner, Microsoft,” said Angela Tangas, UK&I CEO at dentsu. “As the integrated growth partner of choice for some of the world’s biggest brands, dentsu is driving sustainable growth, competitive advantage and supporting brands to be future-ready, so that they can create the culture of tomorrow.”

“At dentsu, we are continually innovating across our creative, media and customer experience capabilities to drive transformation for our clients – our partnership with Microsoft is hugely important in realising these aims, and we look forward to what our collaboration will achieve in 2024 and beyond.”

Dentsu’s partnerships with brands are steeped in a 120-year-old Japanese heritage of craft, innovation, and technology. Its unique perspective on approaching transformation is rooted in Sanpo Yoshi – the concept of achieving three-way satisfaction by pursuing actions that benefit not only business, but also people and society. This principle guides dentsu in helping brands drive new behaviours, new experiences and ultimately, new value for future generations.

“We were excited by the quality of the nominations we received this year. It’s an honour to celebrate and recognise our partners for the exceptional work they’ve done for their clients in 2023. Microsoft Advertising is proud to award dentsu with the Agency Partner of the Year Award,” said Matt Seitz, Senior Partner Marketing Manager, Microsoft Advertising.

“We had an exceptional pool of high calibre of nominations this year, making our winners’ achievements all the more significant, demonstrating their impactful and transformative work,” added Katherine Eills, Global Partner and Awards Lead, Microsoft Advertising.