Digital River announces partnership with commercetools to facilitate global expansion for brands


Digital River, an experienced global commerce enabler for established and fast-growing brands, today announced an independent software vendor (ISV) partnership with commercetools. The partnership integrates Digital River’s Global Seller Services of tax, payments, compliance, and fraud mitigation into commercetools’ industry-leading ecommerce platform for B2C and B2B customers.

commercetools, the world’s leading digital commerce platform for creating powerful, highly-customised commerce experiences, is the latest addition to Digital River’s ecosystem of industry-leading partners. Digital River clients can now experience commercetools’ first-of-its-kind headless, modern API approach, combined with Digital River’s expertise in the back-office functions of global commerce. The integration, built by Digital River partner and leading headless system integrator E2X, allows brands to scale their ecommerce businesses to sell in 240+ markets worldwide, with the agility required to consistently adapt to shopper expectations.

“commercetools is excited to be an ISV partner with Digital River.” said Christopher C. Holley, Global Direction, ISV Partnerships at commercetools. “Our mutual clients benefit from the performance and certainty that comes with a certified technical integration. This ‘best of breed’ approach to ecommerce implementation allows Digital River’s capabilities to seamlessly integrate with the industry’s leading ecommerce platform.”

As a commercetools merchant of record solution provider, Digital River takes on the financial and legal responsibilities of selling online. Brands using commercetools can then focus on crafting unparalleled customer journeys and growing revenue. Additionally, the partnership offers a multitude of advantages including:

  • Consolidating vendors within a single integration
  • Optimising revenue to increase conversion rates
  • Reducing development time for quick entry to new markets
  • Delivering personalised customer experiences
  • Reducing the risk of changing global fraud, security, and regulations

“We understand the complexities of global selling, and the need for brands to remain agile when evolving with customer expectations,” said Mike Penterman, senior vice president of product at Digital River. “As an ISV partner of commercetools, we can now implement our technology-enabled services and expertise to help their ecommerce platform provide the best experience for their global customers, while shouldering overall compliance, risk, and tax burdens.”

As commerce brands look to sell globally, Digital River gives platforms like commercetools the right resources and processes to help their customers scale with ease. Using Digital River’s merchant of record model, the complexities of cross-border expansion are removed with a single integration that minimises risk and the number of vendor relationships, allowing brands to grow revenue like never before.

To learn more about accessing transformative integrations and reaching new markets through Digital River, please visit here.