Estafeta Mexicana implements Open Pricer solution to meet the challenges of its accelerated growth


Mexico’s logistics leader Estafeta is implementing Open Pricer’s Cloud platform to support new pricing strategies required by the strong increase in the number of parcels.

Estafeta’s main market, Mexico, experienced a boom of e-commerce fostered by lockdowns and closure of non-essential stores. In such a context, the group faced a significant growth in parcel volumes with the highest amount registered last December in its 41 years of existence.

The company has the densest network of distribution facilities and the largest fleet of aircrafts and trucks to cover the vast territory of Mexico (4.000+ km from North to South and 2.500+ km from East to West).

Estafeta has recently increased investments in capacity to support the needs of their customers and maintain a high service level. Moreover, a significant change of business mix and shipping profiles has occurred. For these reasons it was essential to revise the pricing strategy to sustain growth and service levels and have the right tools to set and manage the right prices in a rapidly changing market.

“We have selected Open Pricer because we wanted a solution supported by a proven technology that could easily integrate with our existing systems and could be implemented quickly” said María Griselda Hernández, Chief Marketing Officer at Estafeta.

“We are proud to help Estafeta transform their pricing processes based on Data Science. In a context of increasing volumes, smart pricing is a powerful lever for carriers to generate a fair margin enabling them to invest in additional capacity required by their customers.” said Daniel Rueda, CEO of Open Pricer.