Technology has been the engine driving progress in several industries, and in the case of AI, it is slowly transforming different sectors.
AI tools are revolutionising processes, bringing better experiences to the end user, and improving decision-making power in diverse fields.
Its influence is going to grow considerably over the coming years, and in this article we’ll take a look at how it has influenced the entertainment we consume.
Let’s Get Lyrical
The effect of AI is seen in the creative side of the entertainment industry. It is used across film and television to improve visuals and graphics, but how is it affecting the music we listen to in the future?
Well, in short it’s probably only a matter of time before a song created by AI finds itself at the top of the charts. Tools like MuseNet and AIVA can compose original music by analysing patterns of both classic and contemporary music.
Further to this, Amper Music, another AI tool, can help musicians write lyrics based on themes or moods, a gamechanger in the creative process.
Production Made Easy
AI has improved efficiency in many aspects of the film and television production process. Content localisation can be done using AI platforms like Deepdub, which can translate and sync dialogues. When it comes to post-production, AI can help to de-age actors or even resurrect historical figures to enhance the authenticity of shows. Furthermore, streaming platforms have utilised the technology to improve viewer experience by adjusting content to specific tastes. The technology has been so widely adopted that award shows just for AI produced movies are now held ushering in a new era of film making.
Game On
In the iGaming sector, the influence of AI has been far-reaching. For one, we can see partnerships being created with AI companies. For example, Buzz Bingo, a firm based in the UK, has partnered with Future Anthem. The online gaming company uses various methods to attract customers and improve user experience, such as slots promotions like cash prizes and free spins on their games. However, partnering with AI specialists Future Anthem has allowed them to integrate AI and improve the gaming experience for their users. Offering personalised content in real-time, they have improved in-lobby game recommendations, which can increase customer retention. Across the industry, it has also been used to improve customer support as well as helping to solve the issue of content localisation.
AI has been adopted across industries, highlighting its versatility. For example, in the financial sector, it helps institutions with matters from financial fraud detection to increased personalisation. In manufacturing, AI can make processes more efficient, saving time and money. However, its usage in the entertainment industry showcases its creative potential, which is perhaps most exciting for those involved in the sector. What developments are coming down the line remains to be seen, but it guarantees to continue changing entertainment for the better in the future.