GSG GENII Software Group acquires leading CPQ provider camos


Matthias Siekmann (pictured)
Group CEO, GENII

324 Views

GSG GENII Software Group (“GENII”) today announces that it has completed the acquisition of camos, a leading provider of CPQ (Configure, Price, Quote) software that enables discrete manufacturing companies to digitalize and automate the sales process for technically complex and multi-variant  products.  Based in Stuttgart, Germany, camos has a diversified customer base including high-end and market leading global manufacturers such as Siemens, Continental, Schindler, Kone and Liebherr as well as leading players like Hörmann. In 2022, camos generated more than EUR 16M in sales.

camos CPQ 365 can be installed in the cloud or on-premise and helps manufacturers achieve a high level of efficiency in configuring highly complex products.  Standard APIs with all major ERP and CRM systems automate the entire sales process and enables omnichannel sales to become a positive customer journey.

camos becomes part of GENII‘s Manufacturing business unit, joining GUS (focused on process industry ERP), as well as the 2022 acquisitions isah B.V. (a discrete manufacturing ERP provider based in NL), and TimberTec (the leading sawmill/glulam ERP provider). As part of a larger Manufacturing footprint, camos can further expand into adjacent markets and leverage GENII’s customer base. Furthermore, all GENII companies will integrate camos CPQ 365 as their standard CPQ module.

Simon Märkle, MD at camos, said, “We are excited to join GENII and its strong group of companies. We have already identified significant opportunities for camos CPQ 365 in this new setup.  Like GENII, camos is focused on providing the best customer propositions and we are convinced that we can further enhance this by leveraging GENII’s deep vertical expertise.”

Matthias Siekmann, Group CEO GENII, stated, “Our acquisition of camos is in line with GENII’s strategy of being the best home for market-leading, niche enterprise software businesses, enabling them to leverage GENII’s customer base and geographical footprint, and become part of a comprehensive and future-proof product proposition to mid-market customers. This acquisition strategically complements our Manufacturing solutions and gives our customers access to the best-in-class CPQ solution in DACH.”