Hiroaki Kashiwagi named new President & CEO of PFU (EMEA) Limited


PFU (EMEA) Limited has today announced that Hiroaki Kashiwagi has been named its new President and CEO. Mr Kashiwagi will be responsible for leading PFU EMEA’s growth and building on its extensive partner network, further supporting its position as the number one image capture solutions provider.

In his new role, Hiroaki Kashiwagi will lead the strategic growth of PFU EMEA, with a focus on creating fresh opportunities for the business as it continues to grow its channel business. Mr Kashiwagi replaces outgoing President Toru Maki, who is retiring to move back to his native Japan. In addition, Mike Nelson Senior Vice President, will step down from his role at PFU EMEA.

Before this appointment, Mr Kashiwagi was Vice President Business Management at PFU EMEA, where he was responsible for optimising the effective running of the company. He started his career at Fujitsu in 1989, where he held various roles within its computer peripherals and IT divisions. Between 1995 and 2001, he worked at Fujitsu Nordic AB and Fujitsu Italia SpA supporting business growth, before transferring to PFU in 2003 and then to PFU EMEA in 2017.

Commenting on his appointment, Hiroaki Kashiwagi said: “As President and CEO, I will be building on the strong foundation already laid down by Toru Maki and Mike Nelson to further extend our partnerships and work with our customers to help adapt to the rapidly changing ways in which we work.”

Mike Nelson will leave the company on March 31st. Commenting on his departure: “After more than 30 years at PFU EMEA I am ready for a new set of challenges. I am leaving with a great management team in place who have exciting plans to take the company to new heights. Thank you to everyone who has contributed to our many successes over the last three decades.”

For more information, please see: www.fujitsu.com/uk/about/local/corporate/subsidiaries/fel/