Infobip & MoEngage Partner to Create Conversational Experience with AI-powered Omnichannel Capabilities

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Global cloud communications platform, Infobip, has announced its strategic partnership with MoEngage. This collaboration aims to co-create a seamless conversational experience, boost customer engagement, and develop a robust brand presence through unified and AI-powered omnichannel communication. Through this partnership Infobip will now be part of the MoEngage Catalyst Partner Program that aims at helping brands scale at speed.

Infobip’s extensive global reach, spanning 75+ offices across six continents, connecting 7 billion mobile devices through 800+ telecom networks, and 42 Data Centers will empower MoEngage to facilitate easy cross-border interactions among customers and partners. Furthermore, MoEngage gains the capability to seamlessly integrate direct customer access across multiple channels, thereby reducing operational loads and enhancing overall communication experience significantly.

By combining the proficiencies, Infobip and MoEngage will enable brands to offer customer engagement on popular messaging channels like RCS, SMS, and WhatsApp. Also, businesses can utilize the combined domain expertise and technological prowess of Infobip and MoEngage to create communication solutions tailored to industry-specific needs.

“At MoEngage, we pride ourselves on empowering consumer brands to drive truly omnichannel experiences tailored to end-user preferences. By onboarding Infobip to our growing partner ecosystem, we hope to provide our customers with a seamless and unified offering that cuts across channels like WhatsApp, SMS, and RCS, among others. Infobip’s expertise in building connected experiences combined with MoEngage’s advanced analytics, AI-powered campaign optimization, and hyper-personalization abilities will enable brands to provide seamless, conversational experiences that drive ROI impact. We are really excited about this partnership and the potential it has in creating memorable brand experiences that keep consumers coming back for more.” said Raviteja Dodda, Founder & CEO at MoEngage® Inc.

Veselin Vuković, VP of Strategic Alliances & Partnerships at Infobip, said: “Our vision is to be one communication platform that will be in the center of interactions between enterprises and their clients. Our partnership with MoEngage is a perfect combination of tools that help enterprises today to understand their customers, and as a result, engage them in a personalized way. This leads to customer satisfaction, and as an outcome, to loyalty.”

Veselin added: “By combining our cutting-edge CPaaS offerings with MoEngage’ s insights-led customer engagement platform, we are set to deliver a comprehensive solution that unifies communications across diverse channels, seamlessly integrating SMS, WhatsApp, RCS and other communication channels, to provide a personalized omnichannel experience. This partnership underscores our commitment to providing businesses with innovative tools to create stronger connections, drive hyper-personalized and meaningful engagement with their customers, apart from reinforcing how Infobip is paving its path of becoming one communications platform for all platforms.”