itim launches multi-channel loyalty and gift card app for retailers


UK retail software vendor, itim, which supplies point-of-sale, order management, merchandising and supply chain solutions to retailers such as Debenhams, Sainsbury’s and The Entertainer, has launched a new digital loyalty and gift card app. The solution is already live at Jollyes pet stores where the retailer has seen strong adoption and tripled the number of loyalty-recognised transactions when compared to using the previous paper-based loyalty scheme.

The launch comes at a time when increasing numbers of shoppers are opting for digital loyalty apps instead of having to rifle through their wallets in search of the right voucher or loyalty card. Part of itim’s digital clienteling suite, the new product features an easy-to-use customer app, delivering a consistent customer shopping experience across all channels that allows retailers to more closely identify the needs and preferences of loyalty customers.

“Our next-generation loyalty and gift card solution is much easier to manage and provides a great foundation for personalised offers and service both within and beyond the store,” said Simon Evetts, UK managing director at itim.

The technology provides retailers with a comprehensive platform to set-up and administer a digital loyalty programme, automatically generate reward vouchers and manage gift card schemes in a joined-up way that addresses the needs of today’s connected consumer and the growing use of mobile technology. The integrated consumer app acts as a virtual loyalty card and digital wallet, where customers can see a complete history of their loyalty points, vouchers, gift cards and past transactions across all channels.

Jollyes, the UK’s second largest pet retailer, managed to launch its new Pet CLUB digital loyalty programme within just 14 weeks. Connecting the retailer’s stores, website and a new loyalty app, the system has increased the proportion of recognised loyalty transactions by almost 300 percent. Customers have responded positively with over 150,000 new signups and over 50,000 app downloads in the first twelve weeks.

“The new loyalty programme is a key milestone for us in becoming a truly customer-centric retailer,” said Warwick Thresher, CFO of Jollyes. “We are now able to really understand our customers, reward them for shopping with Jollyes and start offering them additional ways to engage with us digitally that encourage store visits and increased spend.”