Keys to an effective email campaign


There are seven keys to a successful email campaign. Determining your goal, setting up the timing and design, etc. – let’s find what is crucial for your email to gain success.

Let’s start talking about email campaigns from the beginning. What are the few things to keep in mind at any time? First, set up your goal. It will determine other techniques and tools you might want to use. Based on your goal, work on a catching pre-header that the reader will see before opening the email. Also, come up with a great design. And don’t forget to adapt it for different screens and devices, especially mobile ones. Last but not least, set the timing – how often and at what time you want to send it to the potential reader. So now that we remember this, let’s take a look at seven keys for a successful email campaign.

Build a list

Building a list starts with including your sign-up form everywhere. But make it obvious without interfering with the user’s experience. It might be helpful to offer something in exchange for the user’s email. For example, you can give them a coupon, a guide or an ebook, etc. Here are a few more tips:

  • Keep your form short and clear;
  • Don’t ask for the information you don’t need – remember you can always ask for it later;
  • Make sure to include social sharing ability for your email.

Make strong message

The message is everything here, just like everything in marketing. The emails perform better if they feel more like a personal conversation – include pictures to your email, add some humor, and don’t forget about the white space. Also, make sure to personalize the email as much as possible – it doesn’t end with including the recipient’s name. To write a perfect pitch or buy essay online safe feel free to contact professionals and don’t forget to value the reader’s time – keep your sentences and paragraphs short and clear. If there is any additional information, provide the links to it.

Set the timing

Disclaimer: there is no one-size-fits-all answer to this question. It will depend individually on your goals and content. Your perfect timing can be determined based on analytics. Pay attention to the feedback from your audience. If there are many complaints and (or) unsubscriptions you might be emailing too often. Make sure that when you want to send out an email, you have something important to say. Work on keeping a balance between keeping a loyal audience and don’t overload it with your letters.

Use marketing automation

Sometimes marketing automation might be treated negatively. It seems disrespectful to some people – as if you treat your subscribers like robots. In reality, it is quite the opposite.

You have to spend a lot of time making the marketing automation platform work. It needs you to keep up-to-date with all of the information to make sure the email targets you well. For example, gender, product interests, or the subscriber’s stage in the customer’s journey will help a lot while defining the audience of the campaign.

Pay attention to analytics

There are plenty of metrics used to describe your current campaigns and guide any marketing decisions you might make. Here are some of the most important ones:

  • Subscriber data. Analyze the number of your subscribers and how it varies throughout the time – watch any new subscribers and unsubscribers.
  • Performance of your email form. You can track it using Google Ads goals or you can set it up using any other service of your choice that provides such service.
  • Performance of your campaign. Watch the number of opens, clicks, shares, etc. It will help you to see if the subscriber likes your content.

Make your campaign mobile-friendly

It is important to keep your email design mobile friendly. According to Buffer statistics, almost half of all emails are opened on mobile devices. We suggest you keep in mind these pieces of advice:

  • Keep the email one-column.
  • Follow the guidelines (for example, the ones from IOS) on the minimum button size.
  • Make sure to make an obvious and easy-tappable call to action.
  • Consider that many people tap or scroll with their thumb, so try keeping the tappable items in the middle of the screen. It is also called ergonomics.

Focus on your customer

Even when it seems like we get dozens of emails from different companies selling their products every day, creating your email in the right way could still work. Have a look at this list of points to consider:

  1. Keep it short and simple. Do not overload your letter with any nonsense and unnecessary information. Add some links if needed but keep it easy for the subscriber to understand.
  2. Personalize the message and make call-to-action as clear as possible. Creating the perfect message outline will take you some time to analyze previous campaigns. But it will help you to find out what works best for your audience.
  3. Make the offer easy to understand. Make short statements and explain to the subscriber what they can get once they click that button at the bottom.
  4. Clean up your landing page. Make sure that the page connected to your email is clean, nice, and informative. Include any data your customer might want to see.
  5. Follow up within a set number of hours. The immediate response values the most, so make sure to interest the subscriber in interacting with your email as quickly as possible.

To sum up the keys to success for your email campaign

We hope that this guide was helpful. Now you know what the basics are of creating a successful email campaign and how to track its performance. Apply this knowledge to any upcoming campaign to see it work. And if you need to buy essay paper online, kindly contact professional writers and remember to use the tools and strategies that are best for you and try something new eventually to determine the best scenario out of all.