Merging the physical into the digital – what 2020 holds for OCR

2019 was the year digital transformation went mainstream and now all industries are undergoing disruption with OCR helping to bridge the gap between the physical world and the digital world. Lukas Kinigadner, Co-Founder and CEO of Anyline, told IT Supply Chain what he thinks is to come in 2020:

“2019 was the year digital transformation went mainstream. In 2020, our world will continue to digitise and merge the physical into the digital. As it does, the need for technologies such as mobile optical character recognition (OCR) will become increasingly prevalent in all industries.”

“OCR makes life easier by letting anyone with a smartphone scan physical data. It not only improves accuracy and security, but efficiency as well. With 2020 incoming, thanks to this technology no longer needing to be integrated directly into a standalone app, we expect to see the OCR experience brought to more people. By integrating OCR into a website using JavaScript, businesses will be able to offer customers increased functionality without requiring them to download official apps.”

“For example, if a consumer goods company wants to allow its customers to scan a promotional code to receive a discount or enter a draw, it can offer this function directly from the web browser on a mobile device. This recent change ensures that customers who want to take part in the promotion do not have to download an app that they may only use once, and makes OCR far more accessible as we head into next year.”

“Many sectors, including automotive and utilities are increasingly turning to OCR technology thanks to its ability to help drive efficiency, reduce fraud, lower costs, and ultimately, deliver on helping to bridge the gap between the physical world and the digital world. In 2020 this trend will only continue.”

 

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