SAP SE (NYSE: SAP) today announces that New Look, one of the UK’s leading womenswear brands in the 18–44 sector, has successfully completed its migration to SAP Commerce Cloud, marking a major milestone in the brand’s ongoing digital transformation journey.

Building on existing deployments of SAP Emarsys and S/4HANA Finance, the new platform unifies customer, product, sales and finance data to enable targeted engagement, boost sales and reduce costs. SAP Commerce Cloud will unlock significant advantages for the retailer, including greater flexibility and scalability, as well as speeding up the time-to-market for new features, ensuring a continuously improving customer experience.

In the fast-moving world of fashion, retailers must have the confidence to anticipate customer demand and remain agile to emerging trends, especially as they approach peak shopping season.

As part of its broader investment in data, AI and digital infrastructure, New Look partnered with SAP and Accenture, the leading global professional services firm, to modernise its commerce platform and better reach, convert and retain customers.

Building on the £30 million capital investment announced earlier this year to accelerate its digital growth, the project consolidated and cleansed disparate customer data into a single platform. The result is a consistent, connected omnichannel experience across web, mobile and stores.

With a workforce already skilled in SAP technologies, and with support from SAP Services, the migration was complete in just six months.

By integrating SAP Commerce Cloud with SAP Emarsys and S/4HANA Finance, New Look delivers relevant content, personalised offers and seamless experiences that encourage repeat purchases and loyalty. The retailer will also leverage its cloud infrastructure to grow its recently launched online loyalty programme, Club New Look, through real-time, data-driven interactions across all channels.

“New Look is a prime example of how clean data and a clear digital strategy unlock real value,” said Leila Romane Managing Director, SAP UKI. “SAP Commerce Cloud helps the brand reach customers on every channel and deepen loyalty through timely, personalised interactions, supporting initiatives like Club New Look. The platform has already delivered over £4 million in savings through improved resilience and reduced downtime, creating a strong foundation for continued growth.”

Lynda Petherick, CTO, New Look, adds: “At New Look, we’re focused on creating a seamless, data-led shopping experience that feels personal and rewarding for every customer. Partnering with SAP and Accenture has allowed us to further strengthen our digital foundations, helping us to connect with our customers in smarter, more meaningful ways. With engagement and sales already up, we are looking forward to building on this momentum throughout the upcoming festive season.”