Rainbow Dynamics has announced that, with immediate effect, it will use the .AI internet domain across all online channels of communication. So, the company’s website address becomes www.rainbow-dynamics.AI, while all email and social media activity will also feature the new extension.

Rainbow Dynamics, who design and build automated intralogistics systems for logistics warehouses, parcel handling facilities, manufacturing sites and e-commerce fulfilment centres, believe that the switch from .com to .AI, with its association with artificial intelligence, will make the Rainbow Dynamics brand more recognisable and memorable within its target market.

Frazer Watson, Rainbow Dynamics’ Global Vice President, says: “Artificial Intelligence and machine learning technology are at the heart of Rainbow Dynamics sustainable robotic handing and sortation solutions so having a .AI domain name is perfect for us.”

Following the news that tech giants including Amazon, Google and Microfsoft had all registered .AI domains, .AI names have become a favourite among technology companies across the world. Indeed, year-on-year registrations of .AI domain names leapt from 144,000 in 2022 to 354,000 in 2023 (the last year for which figures are available).

Frazer Watson adds: “The decision to move from .com to .AI reflects Rainbow Dynamics’ strong commitment to forward-thinking technology and we are delighted to have secured the new domain.”