Okta, the leading independent identity provider, has welcomed James Bradley, as its new Regional Vice President of Partner and Alliances. James brings more than 15 years of experience in the tech and partner space, working with companies such as Dynatrace, Covisint, and most recently, Cisco AppDynamics.

James will lead all of Okta’s indirect business across EMEA in his new role. He will be responsible for building and expanding Okta’s partner community across the region, and working closely with technology partners, system integrators, and channel partners to realize the potential of identity.

James has expressed his excitement to lead the EMEA partner team: “Identity underpins every major transformation that every customer is going through, and Okta is at the center of this. From big customers to small customers, private sector to public sector, I believe we are at the edge of something huge, and our partners will spearhead this transformation.”

“Identity is an $80 billion addressable market, and our partners will help us realize Okta’s potential.. We are thrilled that James has joined Okta to lead our EMEA partner organization, and brings world-class expertise in building partner communities,” states Bill Hustad, Senior Vice President of Partner and Alliances. “We look forward to accelerating growth across the region and helping our partners innovate and thrive.”