“One Company, One Brand” – Pomeroy is rebranded to Getronics


Getronics announced today the formal change in brand identity to complement the acquisition of U.S.-based Pomeroy as part of its expanding global group. The organisation, with combined revenue of approximately $1.3 billion, has firmly established its place as a global Information and Communications Technology service provider. 

With operations in 23 countries worldwide, Getronics is implementing an ambitious strategy to assert itself as the largest ICT Service Provider in the marketplace. Although Getronics was already present in the US market through existing partnerships, adding Pomeroy’s vast network of coast-to-coast locations has enabled a solid foundation upon which to grow in North America and gain access to key markets. 

Getronics is recognised for its pioneering concept of “Workspace Management” in IT; therefore, the acquisition of Pomeroy, the “foremost expert in Optimised Workplace Services,” reflects the joint vision and expertise of both companies. Both share similar values, including agreeing to place employees, customers and partners at the centre of their attention while constantly evolving their portfolio of services. 

Under the Getronics’ brand, the company now is focused on becoming the global leader in Managed Digital Workspace, Applications, Industry-Specific Software Solutions, Multi-Cloud Management and Unified Communications. At the same time, Getronics wants its employees to be positively impacted by this change, and, above all, for its customers to continue to benefit from the responsive support and technology solutions made possible through a new global delivery model. 

Nana Baffour, Chairman and Group CEO of Getronics, sees this acquisition as a promising new chapter in Getronics’ 130 year-plus history, saying, “From now on, we will be able to serve the United States with our multi-layered portfolio of services better than ever before, as we will be based on the local market, strengthening our capacity to understand the real needs of customers in this part of the world. That’s made possible through our expertise and ability to develop closer relationships with both customers and partners.”

The new Getronics brand will be applied to every area of company, from company communications and signage to the new company website, www.getronics.com. Aside from the changes to corporate and graphic communications, however, Pomeroy customers, technology partners and vendors should notice virtually no change, including in their day-to-day interactions with their customer support, service delivery and sales contacts.