Parade Offers Brokers Access to New Capacity via Partnership with Channel19


Parade, the leader in carrier access and the truckload capacity management platform software for freight brokers, announces an alliance offering brokers more access to additional capacity via Channel19’s exceptional relationships and technologies for smaller carriers with ten trucks or fewer.

“Channel19 enables our freight brokerage customers to access top-quality, smaller carriers,” according to Anthony Sutardja, CEO and Co-founder of Parade. “This digital connection enables freight brokers to build dedicated carrier relationships with smaller carriers faster.”

Parade’s capacity management capabilities enable digital matching and automated notifications for a carrier’s preferred loads. For a freight brokerage powered by Parade, the alliance with Channel19 enables the broker to communicate, bid, and directly book loads quickly with carriers using Channel19.

“Through our relationship with Parade, Channel19 enables its smaller carriers to be on the radar of more freight brokers helping shippers,” says Tony Singh, co-founder and CEO of Channel19. “Parade opens new opportunities for Channel19 and our carriers, including access to top freight brokerages and the ability to book more loads.”

Running a modern freight brokerage in 2022 requires access to a network of great carriers provided by a platform like Channel19. The Channel19 connection helps freight brokers by adding an untapped source of carrier capacity. Parade’s freight broker customers get their loads on the best carriers with access to Channel19’s unique, small carrier segment.

The alliance is another piece of Parade’s exceptional solution, encompassing technologies and partner ecosystems, which let Parade-powered freight brokers reach any trucking company in North America across all types and sizes of carriers.

“We pride ourselves in working with the best in technology for carriers to enable a more connected experience for our freight brokerage customers,” adds Sutardja. “This partnership exemplifies the innovation needed in order to accelerate digitization for this industry.”