Sage, the global leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), today announces a new partnership with Virgin StartUp, Virgin’s not-for-profit company dedicated to helping UK founders start-up and thrive.

As the exclusive small business accounting partner, Sage will provide essential accounting tools and expertise to help UK founders make the best possible start in business.

The partnership will support all founders and entrepreneurs accessing support through Virgin StartUp. This includes applying for Start Up Loans, joining the new digital Virgin StartUp Community, and participating in Virgin StartUp programmes. We are dedicated to empowering everyone—from those testing business ideas and launching into self-employment, to those looking to grow and scale their startup business to its full potential.

Sage and Virgin StartUp understand that timely support can turn the challenges faced by founders into new opportunities and believe that access to these tools and expertise will help empower founders and entrepreneurs to succeed from the very start, creating businesses that thrive.

Jonathan Dowden, Director, Product Marketing Startups & Small business at Sage said: “Our collaboration with Virgin StartUp is a significant step towards breaking down the barriers that prevent aspiring entrepreneurs from achieving their dreams. Together, we’re committed to providing the tools and support that turn ideas into thriving businesses.”

Sage offers comprehensive solutions for all SMBs from free digital record-keeping with Sage Accounting Individual, to advanced AI-enabled accounting and forecasting solutions that drive growth and improve decision-making. When combined with Virgin StartUp’s team of advisors, the largest startup mentor community in the U.K, and access to tailored finance options, this partnership will support startups and early-stage founders to build strong, resilient businesses.

Visit https://community.virginstartup.org/ to learn more about how Sage and Virgin StartUp can help you get started.

Andy Fishburn, Managing Director at Virgin StartUp, comments: “Understanding and managing your business finances properly is crucial to the viability and success of early-stage businesses. That’s why we’re excited to be launching this partnership with Sage to support founders on their start-up journey.”