Softeon, the only tier-1 warehouse management system (WMS) provider focused on optimizing warehouse and fulfillment performance to increase operational efficiency, announced the launch of its limited podcast and video series, WMS Pioneers.

Softeon’s CEO, Jim Hoefflin, and CTO, Mark Fralick, the series’ hosts, team up to share their stories, anecdotes, and lessons learned over the last 35 years, specifically, their role in creating one of the first warehouse management systems.

“We were literally the first large-scale WMS implementation on PC platform. It was a massive building at the time – it was unheard of,” says Softeon CTO, Mark Fralick.

Their concept, now known as MOCA, has shaped Warehouse Management Systems over the past 30 years.

“It was born out of the business problem, which was no matter where we went, we saw the logistics world being able to map a solution to the operation,” says Softeon CEO, Jim Hoefflin. You could only get 90% of the way there through configurations and switches and then you were stuck. So we said, how do we unstick.”

“The challenge we had with the technology that was available back then, you could only be so good at creating that platform. It’s like a piano, if you know how to play, it’s beautiful. If you don’t, you’re just whacking at it. The beautiful thing is technology has evolved a long way and what we can do this time around is widen the audience of people that can be successful.”

“I wish we had the technology we have now back then because it would have been so much easier,” says Fralick. “Talk about being a pioneer.”

Listen to the first episode here to understand how Hoefflin and Fralick’s operational mindset combined with their philosophical approach has served as the underlying driver for their success over the years.

New episodes will be released on the third Tuesday of every month and stored on Softeon’s podcast page, Apple Podcasts, Spotify, and YouTube. Future installments will dive into how customers can increase their supply chain efficiency and improve their customers’ experiences through innovative, flexible software.

Reach out today to learn more about how Softeon is optimizing its customers’ warehouse operations with its powerful suite of supply chain solutions.