TSC Printronix Auto ID promotes media specialist to EMEA to boost awareness of its consumables capabilities


Matching labels and other media to the demands of industry applications is something Neil Baker has been doing for over 20 years. His recent promotion as TSC Printronix Auto ID’s EMEA Product Manager Consumables will see him sharing that knowledge wider, on both specific media projects and with thermal printing hardware sales.

Neil has been working for TSC Printronix Auto ID since 2017, managing sales in the UK, Ireland, South Africa and BeNeLux. His familiarity with the company’s printing hardware, combined with some 20+ years’ global sales experience in the labelling and auto id industry, make him ideally placed to grow the consumables division and increase its profitability across the whole of EMEA. He’ll not only be overseeing existing supplier relationships but will also be building supplier infrastructures where none exist within the region.

“It’s rewarding to be given this new responsibility within the company. Over the years I’ve acquired a real understanding of label materials and advising customers on the best media for their specific applications. It gives them peace of mind to know that the media, especially RFID tags, have been tested and verified by us to ensure they’ll work at optimum efficiency. We’re adding to our portfolio of supplies all the time, including more sustainable solutions, so it’s a very exciting time for me to be going out to a wider market to identify consumables opportunities for both the TSC and Printronix Auto ID brands,” says Neil (pictured right).

Amine Soubai, Managing Director TSC Auto ID Technology EMEA GmbH described the promotion as further evidence of the company’s goal of improving its solutions. “Neil has already proved his sales acumen and we’re delighted to see him take the next step and grow our consumables division and own the supplier relationship to vendors into TSC Printronix Auto ID,” he adds.

TSC Printronix Auto ID’s range of consumables is suitable for almost any application required by sectors such as healthcare, transport and logistics, retail, manufacturing and leisure. Each one of the supplies, from thermal transfer ribbons and stock and custom labels to RFID tags and mobile receipts, offers guaranteed performance and consistent quality. The consumables are compatible with TSC Printronix Auto ID’s industrial, desktop and mobile printers and, in the case of RFID tags, inlays and labels, the company’s laboratory can always test for compatibility.

For more information about TSC Printronix Auto ID genuine supplies contact [email protected]