Webfleet’s new cold chain solution helps refrigerated fleets transport goods at the right temperature


Webfleet, Bridgestone’s globally trusted fleet management solution, has launched Webfleet Cold Chain.

With real-time monitoring power, the single-platform solution helps temperature-controlled fleets maintain cargo quality and safety, which is key to avoiding extra costs from damaged goods or compliance issues. Refrigerated cargo must be transported under a certain temperature range. Unsteady temperatures can damage goods like medicines, foods and electronics. Maintaining temperature consistency is also important for public safety, helping mitigate the risk of foodborne illnesses.

Delivering goods at incorrect temperatures can lead to rejected loads, not to mention financial and reputational losses for transport companies. Fleet managers must act fast to resolve potential issues, but without cargo visibility, they do not know if temperatures slip out of range or if they are set incorrectly by drivers.

With Webfleet Cold Chain, fleet managers can easily monitor, control and record temperature conditions across their refrigerated assets in real time. As a result, fleet operators and drivers can act quickly to adverse temperature events and reduce the risk of spoiled goods.

Real-time insights enable drivers to provide proof of temperature consistency upon delivery.

“We’re proud to help transport fleets protect goods, prevent costs and satisfy their customers,” said Taco van der Leij, Vice President of Webfleet Europe.

“Webfleet Cold Chain provides temperature-controlled fleets with the tools and insights they need to thrive. Our solution makes meeting increased regulations and standards much easier—and all from a single platform.”

Webfleet’s cold chain solution can support any refrigerated fleet. It’s suitable for any semi-trailers, rigid-body trucks or delivery vans equipped with refrigeration devices and utilised to keep cargo at correct temperatures. Webfleet Cold Chain will be available in both European and international markets where Webfleet provides services.

The new Webfleet Cold Chain solution is in line with the Bridgestone E8 Commitment. The Bridgestone E8 Commitment guides the company’s transformation into a sustainable solutions company, and as an axis to drive management forward while earning the trust of future generations.