Winshuttle forges alliance with eight EMEA partners to empower businesses with EnterWorks


Winshuttle, the leading data management and process automation provider, has joined forces with eight European based system integrators including Start with Data in UK&I, Infoverity in Spain and Portugal, and Datasolution in France to implement its industry leading Master Data Management (MDM) and Product Information Management (PIM) platform Enterworks across the EMEA.

Winshuttle Enterworks is a powerful PIM and multi-domain data hub with many uses. MDM enables businesses to create a single, governed source of the truth for its strategic data assets across systems; while PIM helps organisations create, manage and share trusted differentiated product data. It is uniquely positioned to help organisations accelerate their digital transformation strategies by driving business process performance, which will be key in keeping pace with competitors around the globe.

According to market data specialist Statista, the number one priority for companies’ IT initiatives is digital transformation (2020-2021), with global spending expected to reach 2.3tn USD by 2024. Yet, this investment is not equally shared between all regional markets as Europe significantly lags behind North America and East Asia.  EnterWorks can help close this gap by providing increased visibility, agility and effective data governance to its users.

Empowering business teams in the US for over 21 years, the platform serves a broad range of product-centred industries including retail, high tech, apparel, vehicle and auto, healthcare, food, home furnishings, and building construction supplies. EnterWorks enables companies to utilise multi-domain data to enable cohesive experiences across their value chain, supporting brands such as Fender, Pets at Home, ConAgra and Lilly.

With Winshuttle’s presence already significant in Europe, forging a relationship with partners based in the UK&I, Spain, Portugal, France, Germany, Nordics and the Netherlands, means that customers across these territories looking to engage with EnterWorks will have strong localised support. Going forwards and to help manage demand, Winshuttle will also be extending its network of partners– a combination of direct and resellers – to provide the product and service offering in more countries across the region.

Ben Adams, CEO at Start with Data, a leading product data management consultancy said: “We partnered with Winshuttle Enterworks due to its strong reputation as leading vendor in PDM and MDM for retailers and distributors. Our expertise in retail, distribution and manufacturing combined with a mature and proven solution is a perfect match for customers, meaning projects can generate value and be delivered cost effectively and on time.

“Digitisation is a key strategic trend, especially across industrial distribution and manufacturing, and the impact of the pandemic has accelerated this even more. As a result, the demand for PIM and MDM has significantly grown and organisations taking advantage of the partnership can expect improvements in data quality and optimised new product launch processes which, in turn, will enhance customer experience”.

Providing enterprises across with Enterworks since 2018, Infoverity, a provider of Enterprise Data Management Solutions, will also continue to build its relationship with Winshuttle, delivering the innovative and industry-leading software to customers to help them with their MDM requirements. Brian Grant, director, EMEA, at Infoverity said: “With the market changing during the past year, the need for master data is increasing irrespective of industry. There is more onus on manufacturers, for example, to invest in consumer offerings, expand sales channels and fulfilment methods for customer in the retail space – a data-drive approach is central to this.”

Winshuttle’s other EMEA partners include Adsotech (Finland/Nordics), Comma Group (UKI), CTAC (Netherlands), Strategix (Poland/Germany/ Russia), Datasolution (France), and Tentive (Netherlands), all of whom specialise in PIM and MDM and will host the application of Enterworks to customers. This will involve integrating the platform across multi-domains, shaping product data management and offering expertise on data strategies.

Mark Hallam, EMEA VP at Winshuttle said: “Growing our network of local partners within Europe will enable customers to not only take advantage of the advanced MDM/PIM technology but also create opportunities to compete more effectively on a global scale. European countries are being held back by an under investment in their digital and data landscape and as a result, the pandemic highlighted how ill-prepared enterprises were unable to reinvent themselves to survive. To turn the tide, EU companies need to adopt digital strategies to take better control of their data, gain agility and improve the overall customer experience.”

EnterWorks has been recognised by Gartner ‘MDM Magic Quadrant’ for best reference customer score for overall product capabilities, IDC ‘Market Landscape Leader’ in worldwide PIM for commerce and is the only company recognised by Forrester as leader in both the PIM and MDM waves.