Sports fans ordering food deliveries while watching the World Cup at home may soon leverage AI to help with their purchases, according to Forter, the leading AI decision engine for commerce.

The FIFA World Cup 2026 kicked off last night with a record 104 games across the USA, Canada and Mexico – and many of the England and Scotland supporters staying at home will be hosting late-night watch parties.

While the fans will be focused on the football, they may also experiment with AI to help with their food deliveries.

Agentic commerce, where a shopper allows AI not just to highlight choices but to make final decisions and purchases, is changing the face of digital commerce in key sectors like food, beauty and travel.

For consumers and retailers, agentic commerce has the potential to make shopping more personalised – but it can also increase the fraud risks. Forter, whose AI innovations help make online shopping faster, easier and more secure for the world’s biggest brands, saw a 2,000%+ surge in agentic activity in the last six months of 2025.

Food delivery is one growth area for AI experimentation – with some hungry customers turning to AI to find and order food online. The launch of Uber Eats’ AI assistant shows that grocery & food delivery services are a natural proving ground for the agentic shift.

Michael Reitblat, CEO of Forter (pictured right), explains why:

“While consumer adoption is still in its early days, businesses must prepare for a world of AI-driven commerce.

“Food deliveries are typically high-intent but relatively low-value, and so are seen by shoppers as a safe environment to experiment with AI-assisted purchasing.

“With the World Cup about to start, watch parties could be a great opportunity for consumers to experiment with AI-powered shopping.”